The KidOO signal, developed by 2BeNamed, founded by former executives of FOX Latin America, is integrated into the company’s new linear programmatic proposal, this time with a focus on audiences from 3 to 9 years old.
Starting in April, Claro Chile’s programmatic offering added a new signal with children’s content aimed at children from 3 to 9 years old. This is KidOO, a signal created by former FOX Latam executives, which brings together digital and animated series from South Korea, Europe, North America and Latin America.
This new channel has more than 400 hours of content available, without commercial breaks. Some of the featured content are Sesame Street, the popular music videos in Latin America by Canticuénticos, the successful South Korean animated series Pororo the little penguin and Tayo the little bus, The Animated Adventures of Peter Pan and Doggyland, the colorful children’s proposal by rapper Snoop Dogg which seeks to promote self-care, self-love, letters, numbers and more, through songs.
The signal is presented in high definition (HD), with full dubbing into Spanish and providing flexibility to adapt to individual user preferences.
Karla Soto, deputy content manager at Claro, states that this programmatic reinforcement “is a commitment to rescue the best of quality and innovative international children’s content, in a safe environment for parents and children. KidOO’s proposal is very complete, with award-winning series; shorts made by young talents and even stopMotion, which we are sure will be very well received by our new television clients.”
Marco Ibarra, Co-Founder and Managing Partner of 2BeNamed, and former Senior Vice President and General Manager of FOX Chile, highlighted the strategic importance of this launch by pointing out that the introduction of KidOO on Claro represents a crucial milestone in the television landscape. children in Latin America. His commentary highlights the importance of pay TV services in providing a high-quality, ad-free entertainment option specifically targeted at young viewers in the region.
