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When the technology company Huawei launched its new Pura 70 (P70) series of smartphones in mid-April in China, it took the first step in its strategy for support the good moment it is going through.
According to a recent report, the technology giant multiplied its year-on-year net profit more than six times in the first quarter of this year, despite US sanctions that deprive it of technology from that country. Huawei obtained a net profit of 2.5 billion dollars, which means a 564% increase in its profits in one year.
The controversy with the government of the North American country is key to understanding the brand’s move. For several years, the Asian company has been at the center of an intense technological rivalry between Beijing and Washington, due to accusations of espionage for the Chinese authorities, which the company has always denied.
In 2019, the conflict escalated and the US imposed sanctions that have isolated the company from global supply chains of US technologies and components, so Huawei had to refocus its activity on sectors such as software, connected devices or business computing.
Now, almost five years later, the Shenzhen-based company hopes to get back into the game and to do so it is deploying a catalog of products that would boost its sales in 2024. To compete with the main player in the market, Apple, now presents its new series of smartphones and a smartwatch.
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This is the update of its well-known Huawei P series, which is now renamed Huawei Pura and has been released with the Pura 70, 70 Pro and 70 Ultra models, in addition to the Watch Fit 3 smartwatch.
All models of the new series of smartphones They integrate the Kirin 9010 processordeveloped by Huawei.
The flagship of the series is the Pura 70 Ultra, with 16GB of RAM and storage options between 512GB and 1TB, as shared by Huawei on its official website.
The screen of this model is 6.8 inches in size and has OLED technology, Full HD+ resolution, an LTPO adaptive refresh rate of up to 120Hz and a maximum brightness of 2,500 nits.
At the back, however, the most notable section of this series stands out: three cameras arranged in a triangular module.
Specifically, it is a camera made up of a one-inch main sensor with 50MP resolution and variable aperture from f/1.6 to f/4.0in addition to a 40MP ultra-wide-angle lens with f/2.2 aperture, and a third 50MP periscopic telephoto sensor with f/2.1 aperture and OIS stabilization.
Its main camera works with a retractable lens. When used, it extends slightly out of the body of the smartphone and, once it is stopped, it automatically returns to storage.
On the other hand, its screen is capable of displaying 1.07 billion colors and offers resistance to bumps and scratches with tempered Kunlun glass.
As for the battery, it has a capacity of 5,200 mAhwhich is complemented by a fast wired charging system of up to 100W and 80W wireless fast charging.
Also listen to the podcast: El Arranque | A visit to China and its technological power
What are the P70 Pro and Pura 70 like?
The Huawei Pura 70 Pro and Pura 70 models share some characteristics with the Ultra model, however, they have different designs and memory configurations.
Specifically, the 70 Pro model is made of a metallic material with a matte and smooth finish, with purple, gray and black color options. In addition, This version has 12GB RAM and storage to choose between 256GB, 512GB or 1TB.
As for the Huawei Pura 70 model, this is the most standard version and has a configuration of 12GB of RAM, along with 256GB, 512GB or 1TB storage.
The device features a slightly smaller 6.6-inch OLED display. However, it shares the rest of the characteristics with the other models, such as Full HD+ resolution and maximum brightness of 2,500 nits.
Best workouts with Huawei Watch Fit 3
Finally, Huawei’s new smart watch is the Watch Fit 3 reference, which stands out for its battery that supports up to 10 days of use on a single charge and a specialized app to help users with health and sports, including more than a hundred different training modes.
The device has a 1.82-inch color AMOLED screen and weighs 26 grams, with a resolution of 347 PPI HD, 60Hz refresh rate, water resistance (5ATM) and up to 1,500 nits of brightness to see the screen even when the sun hits it directly.
Although if the new watch stands out for something, it is for its multiple training functions, with the Stay Fit application that brings together calorie counting, calorie deficit control, and weight gain and loss plans in a single software. Additionally, it takes into account various factors to guide users towards their weight goals, offering science-based advice to balance healthy eating habits with regular exercise.
Likewise, with the HUAWEI TruSport Scientific Sports System the brand promises “a professional trainer on the wrist”, introducing five new training modes – football, basketball, paddle tennis, ‘eSports’ and track running – to complete the monitoring of more than 100 sports modes in total.
Finally, Thanks to the new Track Run mode, the device accurately records the user’s running route while moving. This feature uses an integrated single-band, five-system, high-precision GNSS positioning chip, and also allows the user to enjoy the convenience of voice guidance while running to stay focused on the pace and aware of traffic.
