Apple Inc.. presented the latest version of the operating system of the iPhone, iOS 18at its annual global developer conference, where it is also expected to promote new capabilities of artificial intelligence.
The senior vice president, Craig Federighi He demonstrated the software during the event’s keynote presentation, which began at 10 a.m. local time, from Apple’s headquarters in Cupertino, California. Apple’s flagship software allows users to customize and protect their apps, including a feature that allows you to lock individual apps. Email and text messaging are also getting new capabilities, such as more effects and the ability to use satellite connections to send messages.
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Apple surfs the AI wave
Manzana is taking advantage of the conference to show updated versions of its operating systems, but it is expected that its AI ads are the highlight. The company is playing catch-up in the generative artificial intelligence industry, where tech peers like Alphabet Inc.’s Google and Microsoft Corp. have made important progress.
Earlier in the event, the company presented visionOS 2the latest version of its software for Vision Pro viewers. The operating system allows users to convert normal photos into 3D images and updates the interface with new gestures.
Apple also announced plans to launch the Vision Pro internationally, with pre-orders starting June 13 in China, Hong Kong, Japan and Singapore. The device will go on sale in those areas on June 28. Australia, Canada, France, Germany and the United Kingdom will follow. Pre-orders will begin in those countries on June 28 and sales will begin on July 12.
The company’s new artificial intelligence system will be called Apple Intelligence and will be integrated into its latest operating systems, according to people familiar with the plans. There will also be a partnership with OpenAI that will power a chatbot similar to ChatGPT.
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Apple was ahead in the field of AI after launching the Siri voice assistant in 2011, but the technology was quickly surpassed by Amazon.com Inc.’s Alexa and Google Assistant. Then, AI took another big leap with the arrival of OpenAI’s ChatGPT in late 2022.
That led to a flurry of other services, including those from Google, Microsoft and Meta Platforms Inc. Samsung Electronics Co. — Apple’s biggest smartphone rival — also integrated Google’s AI features into its devices earlier this year.
Apple CEO Tim Cook is now under pressure to prove that the iPhone maker can become a leader again. The company is also facing a general decline in sales. Revenue has declined in five of the last six quarters due to weak smartphone demand and a slowdown in China.
