Apple and Meta discuss alliance for generative AI in devices

Facebook parent company Meta Platforms (META) has discussed integrating its generative artificial intelligence model into Apple’s (AAPL) recently announced AI system for iPhones, the Wall Street Journal reported on Sunday.

This move comes as Apple plans to add technology from other AI companies to its devices, amid reports that it was discussing a possible collaboration with its long-standing search partner, Alphabet’s Google (GOOGL).

The iPhone maker is also expected to discuss partnerships with other AI companies in different regions such as China, where the Microsoft-backed ChatGPT chatbot is banned.

Potential partnerships

The AI ​​startup, Anthropichas been in talks with Apple to bring its generative AI to Apple Intelligence, the Journal reported, citing people familiar with the matter.

Meta and Anthropic declined to comment, while Apple did not immediately respond to an after-hours request for comment.

Discussions have not been finalized and may not come to fruition, the Journal reported, adding that deals with Apple would help AI companies get broader distribution of their products.

The size of the potential financial benefit is uncertain, but the talks involved AI companies selling premium subscriptions to its services through Apple Intelligence, according to the report.

More conversations about AI

The AI ​​search startup, Perplexityhas also been in talks with Apple about bringing its generative AI technology to Apple Intelligence, a source familiar with the matter told Reuters.

Apple announced a long-awaited AI strategy this month, saying it would integrate new Apple Intelligence technology into its suite of apps, including Siri, and bring ChatGPT to its devices, while noting it plans to differentiate itself from rivals such as Microsoft (MSFT) and Google. by placing privacy “at the center” of its features.