In the Santiago Marathon, whose sixteenth version will take place this Sunday, April 28, the female presence has been gaining space by leaps and bounds. If female participation in 2023 was already massive, this 2024, according to the organization, has broken all registration records with almost 10 thousand women out of a total of just over 30 thousand participants in the three categories.
In this context, Falabella, as the official store of the event, in addition to promoting the well-being of the community, is encouraging and supporting the preparation of 45 collaboratorswho have already completed training with a personal trainer.
In addition to the training, the collaborators will receive sports kits and tickets for the event. “At Falabella we recognize the importance of promoting the comprehensive well-being of our collaborators. Therefore, we are committed to providing them with opportunities that not only strengthen their professional development, but also their physical and emotional well-being.providing confidence in their abilities, encouraging them to overcome challenges, both in sport and in life itself,” he says. Consuelo Hidalgo, assistant marketing manager of the store.
This Falabella initiative joins other company actions focused on promoting the progress of women in various areas. Under the motto “Top Women”the company promotes various projects that promote female empowerment and gender equality.
For example, andIn alliance with Fundación Emplea, the brand developed “Fuertes y Fantásticas”, a program that helps women find employment through human resources and clothing advice. Currently there are more than 160 beneficiaries.
Parallel, In 2023, the company, in alliance with the Arturo López Pérez Foundation (FALP), set up mobile clinics in its stores to perform more than 1,600 mammograms, for early detection of breast cancer.
In addition, the company signed the letter of commitment for the Chilean Standard 3262: Management System for Gender Equality and Reconciliation of Work, Family and Personal Life, established by the National Service for Women and Gender Equality (SernamEG). The company is currently implementing the regulations in its headquarters and five stores in the Metropolitan Region.
This initiative marked an important advance for the company, becoming the first department store in the national territory to take this step towards obtaining the Iguala-Conciliación Seal certification.
