Andrea Guerrero has become a renowned journalist and sports presenter throughout her professional career, which has allowed her to become one of the senior management executives at RCN Televisión, a company in which she has served as Sports Manager for several years.
For this reason, Win Sports confirmed that Andrea Guerrero will be the new president of the channel, that is, He will replace Juan Carlos Peña, who had assumed the position in February of last year. The objective of the sports journalist is to contribute, from her extensive career, to the process of consolidation and growth of the most important specialized sports media in Colombia.
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Andrea Guerrero already has almost twenty years of work, largely in football. Guerrero has worked in media such as ESPN, RCN radio since 2005 and at Canal RCN since 2006, where She has also provided her services as a sports presenter and Sports Manager.
Andrea is a graduate of the Faculty of Social Communication at the Pontificia Universidad Javeriana. She also has a master’s degree in Marketing Management from CESA, Center for Higher Studies in Administration, and from ESIC in Spain. She is also a graduate of the Advanced Management Program of the IE, Business Institute of Spain.
“For me this appointment means a lot, not only because of what it means for women to continue conquering spaces in traditionally masculine environments.“, indicated Andrea Guerrero.
The sports journalist also specified that the appointment is “significant above all because of the challenges it imposes on me as a professional in times like these in which we have audiences that are increasingly segmented, but more informed and therefore more eager for good content.”
In interview with The FM The sports journalist assured that “they chose me for this position not because I am a woman, but because I have the capabilities. So, we must leave the gender quota aside and we must seek equity, this is based on capabilities.”
For this reason, he assured that one of his priorities will be “promote business development, especially in production, to add value to the content and thus foster greater rapprochement with audiences.””.
In accordance with The RepublicWin Sports had operational income of more than 306,950 million pesos, with a net profit of 5,924 million pesos for the fiscal year 2022.
Likewise, it reported an Ebit of $6,165 million, equity of $97,580 million, assets of $249,100 million and liabilities of $151,520 million.
Win Sports during the Colombian professional soccer final matches has managed to reach up to 16 million accumulated page views, as well as 4.8 million unique users. The sports channel reached more than 43,000 people connected simultaneously during one of the games to close the current championship.
The assignment of Andrea Guerrero as the new president of Win Sports has generated different reactions in sports journalism. For example, Juan Felipe Cadavid stated the following: “How proud, Mona. I am a witness to her effort, loyalty and professionalism. WIN remains in the best hands. I love her so much. @AndreaGuerreroQ.”
Journalist César Augusto Londoño congratulated the renowned journalist: “Congratulations to Andrea Guerrero who will be the new president of @WinSportsTV. She has all the capacity and a beautiful career to continue giving the Channel the best future. All the successes in the world @AndreaGuerreroQ she directs sports on RCN TV and is a member of the board of directors of WIN.”
Catalina Suárez stated that Andrea Guerrero is “immense.” Furthermore, she assured that “@AndreaGuerreroQ new president of Win Sports. Andrea shines for her talent, skill, beauty, but especially for her big heart. “Women triumphing!”
Win Sports has been making structural changes in recent weeks, due to the fact that Javier Fernández, known as the Goal Singer, confirmed his departure from the sports channel.
“I confirm that the previous Wednesday I was surprised with the communication that the directors of Win Sports had decided to terminate my employment contract. This decision puts an end to 5 years of constant dedication and full disposition on my part to provide my professional services,” said the sports narrator.
