He Yellow Daya day to celebrate the optimism and the happinesshas a relatively short tradition, beginning in the year 2005 like a contrast to Blue Monday January, considered the saddest day of the year. The objective of Yellow Day is to celebrate the arrival of summer, the proximity of vacations, travel and the enjoyment of a greater number of hours of light per day.
The psychologist Cliff Arnallfamous for identifying the Blue Monday, is also behind Yellow Day. The happiness expert set the date of the saddest day of the year really to launch a marketing campaign. For this, it was based on a formula pseudomathematics which is also applied to establish which day we should feel happiest.
Arnall looked for the day on which the most favorable factors to be happy and June 20th presented the most suitable circumstances for this. He considered several key elements to determine this date. Among them stand out a Nice weather with temperatures between 20 and 21 °C, and a most hours of sunlight that increase the production of serotonina hormone that influences the sensation of welfare.
The proximity of the Summer Vacation is another crucial factor. The arrival of this season generates positive expectations, since many people begin to enjoy their free days. In addition, the intensive work days typical of this period allow for more free time, which contributes to better perception of quality of life.
He yellowcolor linked to summerit is almost always associated with the happinessthe energy and the positive emotions. It is also the color of the sun and conveys optimism for many people, which is why it is no coincidence that the happiest day of the year is called ‘Yellow Day‘.
We can celebrate this Yellow Day to focus on the positive aspects of life and enjoy the little ones Happy moments around us. It could be taking a walk outdoors, a meal with friends, a creative activity or simply spending time doing what we like.
