According to data collected on the revenue and downloads of several AAA games on Apple, they are not having the expected success
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Those from Cupertino have shown off the presentation of dedicated console games for their high-end devices, such as the iPhone 15 Pro, iPhone 15 Pro Max and iPads with Apple silicon chips. The bad news for Apple is that They are not having the expected success. According to MobileGamer and data from Appfigures and Appmagic, Estimates regarding income from game unlocks are very low. For example, Assassin’s Creed Mirage on iPhone has only been downloaded by approximately 3,000 people.
Apple is failing with several AAA video games
The games studied in question are: Resident Evil 4Resident Evil 7, Death Stranding and the previously mentioned Assassin’s Creed. In the latter they received grossed $138,000 and has been downloaded approximately 123,000 times. Its first day of availability had the strongest peak of downloads, except for two days, the others decreased as time went by.
Assassin’s Creed Mirage and its downloads in the App Store in its launch week
If compared to another game from the same franchise available for most mobile devices the situation changes dramatically. For example, Assassin’s Creed Rebellion It was released on November 21, 2018. Got 1.9 million downloads in the first days of its launch. While Assassin’s Creed Mirage tries to stay current, the title is trying to stay at $4,000 in daily revenue.
Assassin’s Creed Mirage Gross Revenue
Another title like Resident Evil 4 also has similar figures. It has been downloaded 357,000 times and has received income of $208,000. The price is $29.99. This It means that approximately 7,000 users have paid to play it in full.
Other data suggests otherwise
The Appmagic firm suggests other figures which could indicate considerable effort. In the case of Assassin’s Creed Mirageaccording to your data, generated $221,000 from 279,000 downloads. This figure does not include Apple’s 30% commission). A figure close to 6,000 people have paid for it, which would mean double the number of users.
Resident Evil 4 has recorded almost 710,000 downloads since its launch with income of $347,000. Approximately 15,000 people paid the $29.99.
According to Andrei Zubov, Head of Content at Appmagic, the figures presented “are far from a success” comparing their figures on console platforms that have been the main ones. The forecast for the future is not encouraging.states that “they have already captured the potential income” implying that profits will go down.
Assassin’s Creed Mirage on the App Store
This phenomenon of failure is curious since Zubov himself states that Apple gamesfrom large consoles to mobile devices, have “simpler controls, unique art styles in the graphics, and ideal for short play sessions”These are characteristics that are appreciated and that are usually successful.
It must also be taken into account that games that are considered independent at Apple have a very low average price between 5 and 10 dollars. It is easier to sell them and make them a success, says Andrei Zubov.
Gamers who can afford cool mobile devices and $50 worth of gaming spending also have the resources to own a console or PC. Conversely, gamers who don’t have the same resources are less likely to buy a premium $50 game.
iPhone games that rival consoles.
AAA video games on iPhone and iPad are a tough sell
Randy Nelson, head of insights at Appfigures, points out that the hardware of mobile devices has made great progress compared to current consolesbut many users have not realized that. The problem is also that users who have the latest iPhone Pro or the latest iPad Pro are more likely to already own a video game console. and they do not require buying it once again but in small quantities.
Apple will have to change the strategy of its AAA titles brought to the latest premium devices. Clearly, positive figures for both revenue and downloads are not being reflected. Let’s also take into account that Apple competes with itself, although it is not precisely the same video game market. We are talking about Apple Arcade, although they have said that it is not about making money and subscribing to several interesting titles that are released monthly.
The only difference between Apple and the latest generation consoles is that the latter offer “theater quality” sound quality and graphics in their video games.. How to compare the same title playing it on iPhone or iPad as on a console like Xbox or PlayStation? Are they really on the same level?
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