These are the results of the XIV version of the “Citizen Brands” study, which positions Canal 13, for the third time, as the leader of the television industry in terms of citizen evaluation.
The last few months for Channel 13 have been one of numerous successes and good news, starting with the return to the screens of reality shows with “Brave Land” and “Win or Serve?“, following the positive results of the morning”Your day”, the high-quality journalistic work and good reception of all the editions of “Teletrece”, the high positioning achieved in the midnight slot with the television series “Family Secrets, Justice for Sara”, the leadership for three consecutive years of 13 .cl and the good performance of programs that have earned the affection and loyalty of viewers, such as “Qué dice Chile!”, “Qué dice Chile!” Prime” and “Places that Talk”, among others.
And these achievements are crowned today with the results of version XIV of the study “Citizen Brands“, made by Cadem. This one has for the third time Channel 13 as leader of the television industry in terms of citizen evaluation (it was also the case in version XII and XIII of this survey, carried out in the first and second half of 2023, respectively).
According to the official description of the study that evaluates annually to almost 300 brands from various industries that have significant recognition, contribution and impact on society and people’s quality of lifecitizen brands are those that simplify life in the face of the complexity that digital transformation brings with it and that have collaborated in making society a better place to live.
According to it, In the global ranking of brands, Canal 13 was once again crowned as the most valued open TV channel so far in 2024, obtaining 54th place over Mega (60), Chilevisión (71) and TVN (72).
Furthermore, Canal 13, compared to previous mediations, improved its position, thus continuing its line of sustained growth in the latest surveys: it was number 57 in the second half of 2023 and number 62 in the first half of 2023.
It is worth mentioning that the “Citizen Brands” survey evaluates and positions brands based on three pillars: Presence, Relevance and Contribution, and among the specific attributes in which Canal 13 stands out are that it is “Accessible to all”, “Contributes to culture”, “Support and promote sports”, “It is everywhere”, “Evokes good memories” and “Constant innovation”.
“For Channel 13 it is a pride and an honor to be once again among the most valued brands in Chile and to be for the third time the channel most appreciated by Chileans.. The above is because we contribute to improving the lives of Chileans, accompanying, entertaining and informing responsibly on all our platforms: Canal 13, 13.cl, T13.cl, 13Go, 13C, RecTV and T13 En Vivo with content that connects with people,” declares Pamela Zúñiga, Marketing and Data Manager of Canal 13.
To the above, he adds that “as a content generator we are interested every day in being a contribution to the lives of the people who follow us and this survey reflects that this objective is being met, so we appreciate that affection and recognition from the public. This also motivates us to continue connected and delivering, with the highest possible quality, content that accompanies, entertains and informs responsibly.”
Follow us on
