Telefónica was born on April 19, 1924 with the purpose of connect with those who are far awayto facilitate the communication between people. His mission has always been build bridges that allow the meeting and the exchangecontributing to strengthen ties that unite us as a society.
To commemorate its first century of life, Telefónica presents History and future of a unique company; a choral work that honors and puts into value these hundred years of history and that invites us to imagine a sustainable, inclusive future full of opportunities.
The book is the product of collective effort of many telephones who have generously shared their experiences, knowledge and testimonies to fill its pages with life, which They contain the very essence of what Telefónica is.. The publication includes more than 60 interviews with different collaborators, all of them linked to the company. Thus, the The work revolves around 9 stories that “collect the essence of Telefónica”.
Book presentation / Telefónica Foundation Space
The presentation ceremony, held on April 23, was attended by the general director of Fundación Telefónica, Luis Prendes; he Patron of Fundación Telefónica and director of Telefónica Germany, Julio Linares; the President’s Chief of Staff and responsible for the Centennial CommissionMaría García-Legaz and the co-author of the book, José de la Peña. The event took place at the Telefónica Foundation Space in Madrid.
Telefónica’s ‘spot’
Last December, the first institutional campaign associated with the Centennial was launched. Kisses. He spot shows the evolution of technology since 1924 and how thanks to her Telefónica has connected people through a gesture as human and simple as a kiss. In a second phase, the campaign has used big data tools to reveal that Telefónica networks transport more than 10 million kisses every day.
