Xavier Pérez, new head of Purina Studios, the European digital hub of Nestlé Purina

He also assumes the position of Director of Communication and Digital of Nestlé Purina Petcare Europe. He has an extensive professional career of more than 20 years of experience in different roles both locally and internationally.

In recent months, Nestlé Purina Petcare has appointed Xavier Pérez as the new head of Purina Studios, the hub Nestlé Purina European digital. In this way, he also assumes the position of Communications and Digital Director of Nestlé Purina Petcare Europe.

Xavier Pérez faces this new challenge “with the aim of continuing to turn Purina Studios into the hub European reference digital in the area of ​​care for pets. Thus, I assume this position, with the objective of generating operational efficiencies and continuing to develop the best services and products to continue building our brands and better respond to the needs of our consumers. Furthermore, since its installation in Barcelona in 2017, Purina Studios has consolidated itself on a digital level. Precisely, its great success has come from its team of experts, who have a deep knowledge of the business,” highlights the new manager.

Xavier Pérez comes to this position after a long and extensive professional career in the pet care business. With more than 20 years of experience in sales and marketing At Nestlé Purina Petcare, he has held various roles both locally and internationally over the years.

After a first initial stage at Nestlé Purina Spain, Xavier Pérez continued his career with international experience as Marketing Manager for the Friskies brand in the Nestlé Purina central team located in the Swiss city of Lausanne. In 2014, Xavier returned to Spain to serve as Marketing Director of Nestlé Purina Spain, where he led the brand portfolio strategy for the Spanish market.

Years later, in 2020, Xavier was appointed General Manager of Marketing for the Northern Europe region of Nestlé Purina Petcare, being responsible for the strategy in this area in the United Kingdom, Ireland, the Netherlands and the Nordic countries.

All of this has led him to his current position as Director of Communications and Digital at Nestlé Purina Petcare Europe and responsible for hub digital Purina Studios, a position he has held since the beginning of the year.

Canarian by birth, Xavier Pérez moved to Barcelona as a young man where he studied Business Administration and completed an MBA at ESADE. Married, father of two children and lover of pets, he loves to enjoy good times with his family, of which his dog Rumba is also a part.

Among his hobbies is hiking, which he tries to do on weekends, as well as enjoying his children’s soccer games in local sports competitions.

Purina Studios

In 2017, Nestlé decided to locate the European digital hub of Nestlé Purina Petcare in Barcelona. Purina Studios was then born, the hub specialized in electronic and digital commerce.

Currently, Purina Studios has a staff of more than a hundred collaborators of 26 nationalities and serves more than 24 countries in Europe.

Located at the forefront of the sector, Purina Studios is characterized by the great advances made in having developed an ecosystem focused on consumer knowledge. All of this allows the company to create solutions and adapt services and communications to better respond to the needs of these consumers.

Made up of an expert team in communications and digital, Purina Studios works, among others, in the operational areas of digital, personalization, holistic content and media excellence. In this way, it offers support in CRM, search, media, analytics, content, adaptation, localization and web page design.