In the midst of the trade crisis, the market franchises He seems to be the only one still in good health. The AAMF (Argentine Association of Brands and Franchises) estimates that in 2024, 97% of companies will open new franchised points of sale, there will be around 2,060, which implies an increase of 12.5% year-on-year.
“I am not surprised by the optimism for growth in the franchise sector, because franchisors trust in the potential of the business model to expand based on replicability, which allows them to quickly adapt to market conditions and economic fluctuations,” he said. Susana Perrotta, president of the Argentine Association of Brands and Franchises (AAMF).
One of the places with the greatest potential is the province of Mendoza. Numerous companies already plan to arrive in the province, including brands such as La Pinocha Chocolates, Eneldo, Tomasso, Smart Fit and Nucha.
The Brazilian SmartFit It is the largest chain of gyms in Latin America with 1,400 points of sale in 13 countries in the region and nearly 4 million users. Although the economic proposal is relatively expensive, with an entrance fee of US$35,000 and a total estimated investment of US$565,000, it has the advantage of being a benchmark in gym matters, a pioneer of the economical gym model.
In Argentina it already has seven branches, six of them in the city of Buenos Aires and one in Rosario. The next step is to conquer the city of Mendoza.
Tomasso It is one of the main pizza chains in the country. It has 65 branches throughout the country, with a presence in the City of Buenos Aires, various neighborhoods of Greater Buenos Aires, and the cities of Pergamino, Bariloche, San Luis, Mar del Plata, Rosario, Santa Fe, Paraná and Córdoba.
Each location sells around 20,000 empanadas and 2,000 pizzas per month. The proposal consists of a total investment of US$28,500, turnkey with a recovery of the investment starting in 19 months.
The artisanal chocolate products company, Pinocchio Chocolates was born in Mar de las Pampas in 1995 and today it already has 34 branches throughout the country, in addition to four branches in Spain.
One of the stores is already operational in the city of Mendoza, although the intention is to expand the business. They propose an estimated total investment of US$34,000 with a payback period of 18 months.
Nucha Backery is one of the leaders in artisanal pastries in Argentina. With 13 stores in the Buenos Aires AMBA, it plans its expansion in other locations in the country. The proposal has an estimated total investment of US$ 136,000.
Traditionally known as “dietary”, Dill It is recognized as “natural market” businesses, where
aromas, textures and flavors of vegan foods, organic products, Tacc-free or gluten-free foods, spices, seeds and others.
With 33 locations in operation in the City of Buenos Aires and the AMBA, in Rosario, Córdoba and Santa Fé, it is looking for franchisors with a total investment proposal of US$ 40,000 and an investment recovery of around 24 months.
