Tesla has launched a limited edition mezcal priced at $450. This mezcal celebrates the artisanal tradition of Oaxaca, using a tahona in the grinding process. Distillation is carried out in an alembiccombining the flavors of the native Espadín and Bicuishe agaves.
Agaves are succulent plants grown to produce mezcal. Their hearts, known as piñas, are harvested, cooked and fermented to extract their juices. The tahona is a circular stone that grinds these hearts. The alembic is a copper still used to purify and concentrate mezcal.
“The result is a mezcal that is as delicate as it is spicy, with a deep citrus and green apple nose that gives way to soft herbal notes with a delicate smokiness that lingers on the tongue. It ends with notes of tuberose, jasmine and chamomile that soften until achieving a balanced and velvety mouthfeel,” they explain on the Tesla Mezcal page.
Tesla mezcal offers a complex sensory experience. Its aroma presents citrus and green apple notes. When drinking it, you can perceive herbaceous flavors and a smokiness that lingers on the tongue. At the end, softening notes of tuberose, jasmine and chamomile are revealed.
This limited edition uses a distillation process that respects traditional production methods.
The bottle, made of hand-blown glass, displays a black finish inspired by the ancient Barro Negro pottery tradition of Oaxaca. This design was created by Javier Verdura, Director of Product Design at Tesla, in homage to his Mexican roots and his early years of life in Mexico City.
The person purchasing the drink must be 21 years or older. In addition, you must reside in a series of states in the United States that are indicated on the mezcal website.
Tesla’s journey with alcoholic beverages doesn’t begin with the launch of its mezcal. Previously, The company had launched Cyberbeer, a beer inspired by the design of the Cybertruck, and a tequila presented in an exclusive decanter.
The Cyberbeer is available in Tesla’s online store for $150. The limited edition set includes two 330 ml bottles and two black ceramic jugs that reference the Cybertruck’s “exoskeleton.”
This beer is available only to consumers in the United States and is brewed and bottled in California by Buzzrock Brewing Co. It is a Helles Lager brewed with noble European hops Saaz and Hallertau Mittlefruh, and has an alcohol content of 7%.
The bottles also feature a Cyberbeer watermark that stands out when chilled. The jugs, enamelled and fired to reflect the Cybertruck design, feature a shiny interior and, of course, the Tesla logo.
The product description in the store offers a flavor profile accentuated by notes of herbs and spiceswith prominent aromas of tea and citrus.
In 2020, Tesla also launched an aged tequila that sold for $250. This product sold out within hours of going on sale. Tequila started as an April Fool’s Day joke in 2018, when Elon Musk mentioned “Teslaquilla,” but demand and interest was so high that they ended up producing the real tequila.
Notably These products are made exclusively for people of legal age in the United Statesthat is, they are 21 years old or older.
This requirement aligns with current regulations in the country, ensuring that products are enjoyed in a responsible and safe manner.
