How AI and the environment will redefine consumption

It is anticipated that technology will completely envelop our existence from reality.

During a meeting between main executives to present and debate the trends of the future of the consumer, the report Consumer Vision for 2035 was presented. It was defined that We are just entering the next era of transformation of technology, culture and expectations.

The Dentsu company held its Dentsu Day. The event brought together managers from its global network, as well as partners, clients and collaborators.

The report states that In the next decade, technology will completely envelop our experience of reality. At the same time, the limitations created by what is happening to the environment and the world’s population will force us to reexamine the principles of culture and the way we think about economic growth.

Philippe Seignol, CEO Dentsu México, said he was excited to share the study to understand the future and “start taking concrete actions.” They were presented findings and trends that will determine the future of technology, culture, consumers and brands from this year to 2035.

The conclusions made it very clear that we are just entering the next era of transformation of technology, culture and consumer expectations. Jeff Greenspoon, Global President of Integrated Solutions, commented that, in an AI-filtered world, The future may seem distant, but it is already becoming a reality and consumer interactions with brands will change radically over the next 10 years.

“Business leaders and brand creators must begin today to prepare for this new landscape with technology and creativity,” he said.