Clarel, teaches dedicated to the beauty, personal and home care segment, will receive an investment of 11.5 million euros from Abordador Capitaldedicated to the management of the Bontoux-Halley family’s investments in Spain, to promote its new strategic plan focused on strengthening and expanding its presence in Spain and consolidating its positioning, as reported in a statement.
Specifically, this investment comes from the investment company of Luxembourgish origin, current shareholder of Clarel and which also has in its retail and mass consumption portfolio Majorica, Grupo Dia and Kelme, real estate (Renta Corporación, AAA ) as well as other companies with a high technological component (Graphenano, Foot Analytics), in common agreement with Grupo Trinity, controlling and majority shareholder of the company.
“Abordador Capital wants to be part of Clarel’s success not only in the present, but also for the future, also contributing financial muscle, vision and knowledge to promote its growth in the best conditions,” said the representative of Abordador Capital in Spain and partner of the firm DS Avocats, David Avilés.
Thus, The resources will be dedicated to continuing the company’s digital transformation and the implementation of the remodeling project of its stores.which will begin progressively in the coming months.
Clarel has increased its brand recognition by 18 percentage points, going from 39% in 2021 to 57% in 2023, according to Kantar data.
Clarel closed 2023 with an increase in net sales of 3.1% to 263.3 million euros, as well as a positive net result of 5.4 million euros and a gross operating result (Ebitda) of 11.6 million of euros.
The brand has grown significantly as a reference for beauty and care in proximity among Spanish consumers, a path that this investment is destined to continue. In the last two years, its brand recognition has increased by 18 percentage points, going from 39% in 2021 to 57% in 2023, according to Kantar data.
On the other hand, the company, after the acquisition by the Colombian group Trinity a Dia, has formed its administrative board with various profiles that will contribute to the objective of making Clarel one of the “leading and most loved brands” by the Spanish people.
In this way, the current governing body is made up of Omar González Pardo, president of Grupo Trinity and the council; Iván Trujillo, CEO of Grupo Trinity; the Colombian businessman Julián Montejo; Gregorio Bontoux Halley, director of Renta Corporación until last January, heir to Carrefour and who led Naturinvest, a shareholder of Dia, during the takeover bid launched by Fridman in 2019, and the president of Atrevia, Núria Vilanova.
