RentStyle Store / Dezembro Arquitetos

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Description submitted by the project team. We had a great and quite pleasant challenge when carrying out the project for an incredible clothing store in Pinheiros, São Paulo. This store is known for offering high quality and personality clothing, both for sale and rental.

Our challenge arose from a relatively tight deadline between the project and the work. We found an old house in the neighborhood, which needed to be completely renovated. The house itself is beautiful, and we used some of the original structure to create a colorful, fun, and of course comfortable project.

Our collaboration with the store went far beyond simply creating a beautiful space. We wanted to provide an experience that made customers feel special from the moment they walked through the door. Every color, texture and even the way light enters the environment was carefully considered to perfectly match the exclusive clothing and accessories the store offers.

We believe that small details are very important and make all the difference in the final result. That’s why we put a lot of thought into each drawing and idea, making sure everything is in line with the brand’s unique style. Our idea is to create a place where architecture and fashion come together to tell a story. It is as if the space were a blank canvas, ready to receive new pieces of clothing that brighten the environment.

Some points we paid special attention to were the carpentry and brass details. Brass is an alloy of copper and zinc that forms a noble and beautiful color. We highlight this element in the clothes rails and in some details of the furniture handles and carpentry. The project seeks to be a connection between architecture and fashion, two complementary arts. We wanted the clothing items to stand out and captivate customers and onlookers.