The DIA supermarket chain was present at the 29th edition of the Franchise Expo, held in La Rural. The day featured more than 70 franchising brands and 15% more stands than the previous edition.
During the event, Dia executives provided detailed information about the business to those interested in obtaining a Dia franchise. This is an opportunity to invest in a solid, profitable and accessible business.
According to the firm, “the stand of Day stood out as one of the most visited, receiving more than 500 people, of which 230 are already in contact with commercial executives of the chain to open a new store Day”.
DIA Supermarket: how much money does it cost to invest in a franchise
To install a DIA supermarket franchise, the company indicated to iProfesional the following requirements:
- More than 20 years of local experience.
- Initial investment from $15,000,000.
- Estimated recovery in 24 months.
- Contract period: 4 years.
- Employees per store: 5 approximately, depending on the store’s sales volume.
Franchise model: what does the company offer?
- A successful business, proven to have no seasonality
- We sell essential and high-quality products
- A place with all the infrastructure, equipment and merchandise.
- The logistics service
- All the knowledge to operate the business.
- Ongoing training and advice.
- Administrative and operational support.
- Permanent advertising support.
- Exclusive line of more than 1000 DIA Brand products.
Other relevant points of the proposal
- Fixed commission variable commission
- Your expenses will be: Light, uniforms, accounting study, IIBB, light maintenance (daily repairs, example: burned pipes) and personnel costs.
- The contract is valid for 4 years (without penalty for termination).
- The merchandise is on consignment (you should not buy it).
- The premises and the work are managed and carried out by the company.
- Training for the entire team in charge of the company.
- Monthly inventory (hence the shrink/loss data that DIA will discount).
- Advertising and commercial management by the company (APP, loyalty, media, etc.).
- Sales team destined to accompany them daily.
To open a DIA supermarket franchise, an initial investment of 15,000,000 pesos is required.
Organized by the Argentine Association of Brands and Franchises (AAMF) in conjunction with BA Uniline Exhibitions, Expo Franchises 2024 attracted more than 3,500 accredited visitors. The official opening took place on Thursday and was attended by Roberto García Moritán, and Marcos Ayerra, Secretary of Small and Medium Enterprises, Entrepreneurs and Knowledge Economy of the Ministry of Economy. Both highlighted the importance of franchises in the current economic context and their fundamental role for entrepreneurs.
According to the AAMF, In Argentina there are more than 1,700 franchising brands with a total of 50,100 points of sale, generating approximately 245,000 direct jobs. In particular, the gastronomy sector continues to be the most significant within the franchise system, representing 43% of new developments. Growth expectations are encouraging, with plans to open 2,060 new points of sale, which would represent an increase of 12.5% compared to 2023.
With more than 25 years of experience in the country, and more than 20 years of experience as a franchisor, Day is the first franchised supermarket chain in Argentina, operating 1,050 stores, of which 76% operate under this modality. This reveals that 7 out of every 10 customers who enter a store Day They buy from a franchise.
