At the beginning of June, Manzana announced with great fanfare the launch of its biggest step in software innovation yet, Apple Intelligence, its package of functions enhanced with artificial intelligence. However, not even a month has passed since its developers conference (WWDC 2024) that have already been confirmed bad news: the company reported that will delay “indefinitely” the enabling of these brand new tools throughout Europe.
Furthermore, it is also will postpone the functions of iPhone Mirroring —which allows you to mirror the user’s iPhone screen on a Mac—, and SharePlay Screen Sharing —which makes it easy to take control of the screen and functions of another person’s device to provide assistance.
But what is the reason for this unexpected determination? In accordance with what was expressed in the financial times, the Cupertino company observes “regulatory uncertainties” related to the Digital Markets Regulation (DMA) established by the European Union
“We are concerned because the interoperability requirements of the Digital Markets Law could force us to compromise the integrity of our products, in such a way that they would put at risk the privacy and the security of our users’ data,” Apple said in a statement.
What the Digital Markets Regulation establishes
The Law or Regulation of Digital Markets – approved in 2022 but which came into force last March – mainly establishes an set of criteria for considering certain companies as “gatekeepers”, because they have “a strong economic position, a significant impact on the internal market and activities in many EU countries.” Among the list are Apple, Alphabet/Google, Meta, and others.
Likewise, large technology companies are forced to comply with a series of requirements. For example, they are prohibited from favoring their services over those of other competing companies, sharing the use of data collected by third parties, and must allow users to download rival applications.
In particular, Apple is known for its “closed” ecosystem, in which you can only download applications from the App Store on an iPhone or where the software and hardware work integrated (AirPods wireless headphones work better on Apple devices), for example.
In the presentation of Apple Intelligence, the californian giant he remarked and emphasized the security of these updates, by detailing Users’ personal data may not be stored or used by third parties. Therefore, this European legislation puts this privacy commitment on the ropes.
What’s coming with Apple Intelligence
Craig Federighi, vice president of software engineering, was in charge of detailing how AI will be added to Apple devices. Initially, he confirmed that It will be in all versions of your operating systems: iOS for iPhone, macOS for iMac and MacBook, and iPadOS for iPad.
Along these lines, Apple Intelligence will be able to carry out actions such as recognize which notifications are important to notify the user when you have “do not disturb” mode. Besides, You will be able to write or summarize texts, edit photos, create images and animations. The latter can be executed thanks to the user’s photo library.
Another fundamental theme was the privacy. According to the Apple executive, tools with AI will be able to understand users’ personal data, but will not use or process them, since you will be able to understand what happens in all the installed applications and they will adapt to the use of their owners’ devices.
While, Genmoji was introduced, a tool to create emojis to send in iMessenge, where it will only work.
Thus, the company led by Tim Cook is trying to catch up in the field of generative AI, in which several of its main competitors have already been offering products that incorporate this technology for several months.
The surprising alliance with Open AI
Apple confirmed an alliance with Open AI for the use of ChatGPT together with Siri. Precisely, the voice assistant will have access to all the knowledge of the chat if the user allows it.
In this sense, it will be directly integrated to generate content and get responsesand whatever the device, it will show when is using OpenAI technology.
“I’m very happy to partner with Apple to integrate ChatGPT into their devices later this year! I think you’ll really like it,” wrote Sam Altman, CEO of OpenAI, following the announcement on his social network.
Initially, this integration will be freealthough those interested who have the payment option will be able to link their accounts and take advantage of the benefits they have already contracted.
