NTT DATA implements Microsoft Copilot solution at MASORANGE in a pioneering project in Spain that has managed to improve the management of its employees’ daily tasks and create a new organizational culture.
Increasingly, companies are increasingly adopting tools based on generative artificial intelligence with the aim of optimizing and streamlining the daily tasks of their employees. From writing emails or drafting documents to generating reports, these solutions offer valuable support, allowing people to focus on strategic and creative tasks, while reducing the administrative workload.
NTT DATA, together with its partner Microsoft, began a project to integrate the M365 Copilot solution in MASMOVIL (now MASORANGE) to help its employees work smarter and faster with the power of artificial intelligence. This is a pioneering project in Spain in which the impact it has had on the organization has been identified: return on investment of more than 400%, significant savings in the time that its employees spend on daily tasks and a change in the way of working.
The client
MASORANGE, emerged from the union of the operations in Spain of Orange and MASMOVIL, is the largest telecommunications operator in the country by number of clients, with more than 37 million lines between broadband and mobile. In addition to MASMOVIL and Orange, it has other relevant brands in the market, both national (Yoigo, Jazztel, Simyo, Pepephone, Lebara, Lyca or Llamaya) and regional (Euskaltel, R, Telecable, Guuk and Embou), with which it covers all the needs of clients (both individuals, public administrations and companies) in Spain. MASORANGE has more than 29 million marketable homes with its fiber optic offer and covers 99% of the Spanish population with its 4G mobile network and more than 84% with the new 5G technology, with which it covers more than 2,700 municipalities per the entire Spanish geography.
In its digital transformation process, MASORANGE is firmly committed to the implementation of solutions and use cases based on generative artificial intelligence. In this context, Microsoft and NTT DATA propose that you adopt the M365 Copilot solution as a pilot test and assess its usefulness and real impact on individual productivity and work dynamics between teams in the organization.
The challenge
At the beginning of this project with MASMOVIL, the company’s requirements were established, which contemplated the development of a tool based on generative artificial intelligence that would help its employees execute their daily tasks in a more agile and simple way.
The challenge of this pioneering project was to implement Microsoft’s Copilot solution, be able to train users in its use, and at the same time, identify those tasks in which M365 Copilot provides greater value, and be able to measure and evaluate the impact within the organization.
For NTT DATA and our clients, it is crucial to know how to apply artificial intelligence so that users see the value it has. Our contribution to this pioneering project in Spain has been to analyze and evaluate where this technology can add more value within the organization.
The solution
The answer was the integration of M365 Copilot, a generative artificial intelligence tool integrated into the Microsoft 365 ecosystem, and designed to help improve the management of daily tasks such as summarizing emails or preparing a presentation.
Thanks to NTT DATA’s extensive experience in technology adoption projects around the Microsoft ecosystem, it recommends us as a strategic partner for the adoption of Copilot M365.
NTT DATA carries out the training and support of Copilot, as well as measuring the impact it has had among its users:
- Training in the use of Copilot in the different applications of the Microsoft 365 ecosystem (Word, Excel, PowerPoint, Outlook, Teams, among others)
- Creation and design of the M365 Copilot community as an access point to all relevant project content and information
- Accompaniment to ‘co-pilots’ and dynamization of a network of Champions
- Compilation of business use cases
- Measuring the impact on productivity, collaboration, efficiency and quality at work
We are very satisfied with the project carried out by NTT DATA. Microsoft’s Copilot solution allows us to integrate generative artificial intelligence into the daily lives of our employees and quantify the benefits in terms of return on investment and savings in hours spent on less productive tasks. We are proud to be pioneers in Spain in having implemented this solution that is changing the way we work.
The result
After the integration of the Microsoft365 Copilot tool in an initial group of 300 MASMOVIL employees, the following results were identified:
- Percentage of average time savings close to 55%, referring to those specific tasks in which time savings have been identified thanks to the use of Copilot
- Average time savings per person: 3 hours per month
- Return on investment greater than 100%
- General adoption coefficient among employees: 80%, this being the percentage of users who use the tool frequently
In this way and thanks to NTT DATA, the telecommunications operator became one of the first companies in Spain to adopt Copilot and could evaluate the main benefits of this technology. Without a doubt, a great commitment to generative artificial intelligence to explore its potential and how it can benefit the business.
