An upward career
Iker Casillas has accepted a contract to be the image of a clothing brand
The businessman accumulates 20 million followers on Instagram
Iker Casillas He is one of the best-known faces in our country. His sporting career has made him a legend in the world of football, but his personal experiences have placed him at the top of the social chronicle. After his relationship with Eva Gonzalez He fell in love with Sara Carbonero, with whom he has two children in common. But how has all this affected his public image?
Iker Casillas has just closed a contract to be the image of a clothing brand that Bertin Osborne frequently used: the signature El Capote. After 15 years, the company has managed to hire the athlete and has published the news on its website.
«One of the best goalkeepers in the world has been signed by El Capote, both with our national team (World and European Champion on two occasions), and with his club, Real Madrid (3 Champions Leagues and 5 leagues), among many other achievements. An icon that goes far beyond football or sports,” they write on the firm’s official platform.
“Loved by everyone, inside and outside our borders, Iker Casillas represents our values and we represent his: strength, sacrifice, professionalism, resilience, improvement, defending his colors to the death, commitment and authenticity.”
Sara Carbonero’s ex-husband retired from football in August 2020 and since then has been focused on others professional projects. She has managed to amass a large asset, among other things because she has starred in important projects. One of its sources of income is advertising.where you have many things to celebrate.
Iker Casillas’ success as a model
Iker Casillas has a very good reputation. So much so that for a while He was known as “the son-in-law of Spain” because he was the boyfriend that every mother wanted for her daughter. This fame has caught the attention of many companies. For example, in the last few hours it has been announced that she is going to be the image of Fontarel Zero Sodiuma drink whose values fit 100% with Casillas’ philosophy.
The campaign, led by the Candy Store agency, will take a tour of the most important moments in the footballer’s life. The ad was designed by two well-known professionals in the world of marketing: Gonzalo Figari and Cinthia Delgado.
The slogan of the ad is “start from scratch”, both on a personal and emotional level. One of those responsible declares: «With this campaign we want to highlight the need to take care of yourself and start from scratch every day. “We are aware of the importance of reducing sodium consumption and how it contributes to maintaining normal blood pressure.”
Iker Casilas sweeps as an influencer
The businessman accumulates more than 20 million followers on his Instagram account, something that has ended up benefiting his reputation as an influencer. You just have to visit their profile to see the campaigns you have run.
OPPO Mobile has been interested in it to advertise an extremely resistant mobile model. To demonstrate it, Iker used it as if he could a soccer ball. The post accumulates almost 10,000 likeswhich confirms the evolution of Casillas as a model.
