Kylian Mbappé, the signing that Real Madrid has been pursuing for years, earns an insulting amount of money thanks to his art on the field, his advertising contracts and the businesses in which he invests the fortune he pocketed at only 25 years old. His annual earnings are above 100 million euros, according to Forbes. 90 million correspond to his income as a forward and he is considered the sixth highest-paid athlete in the world after Cristiano Ronaldo, Jon Rahm, Leo Messi, Lebron James and the Greek-Nigerian basketball player for the Milwaukee Bucks Giannis Antetokounmpo.
But to understand the true dimension of the player’s economic power when it comes to generating income, it is worth noting this fact: all you have to do is press a button to win 86,000 euros. It is the amount you pocket for a single post on Instagram.
The footballer with whom Florentino Perez intends to win the sixteenth Champions League, he will be at Real Madrid for at least the next five seasons after leaving Paris Saint-Germain, where he has been between 2017 and 2024. The Frenchman, along with Vinícius Júnior and Jude Bellingham, will not only represent an injection of game for the already powerful meringues attacks: they will also add money despite what they win.
It is estimated that he will earn between 30 and 100 million, in addition to a net salary of no less than 15 million annually. The image rights are separate and add up to almost as much as the token. The president of ACS and the white club has negotiated that the footballer keeps 80% of those income.
Florentino had room to be generous. Because Mbappé arrives as a free agent and signing him did not cost a penny. Messi, in the 21/22 season, arrived at the same team that the Frenchman just left with a valuation of 80 million, while Mbappé is valued at no less than 180 million.
Family business
Mbappé manages (by delegation) his own company, which is responsible for making profitable his image rights and other businesses that add up to an annual turnover of over 12 million euros, according to specialized publications. KEWJF, the company that responds to the striker’s initials and those of his closest relatives, is the backbone of all operations.
It has partners such as Hublot or Oakley, but also other sponsors such as its official sponsor since 2006, Nike. It is an image of the EA Sports FC game. But there is more: three years ago he published Je m’appelle Kylian, an autobiographical comic with which he aspires to “become an example for children and young people“In addition, it has set up a content creation factory (Zebra Valley) for young people where products related to music, art, technology and games are launched.
