Scooter Braun has announced through social media that he is leaving his management career after 23 years of dedication. He will become CEO (no less), but his direct relationship with artists has come to an end. In his farewell message he indicates that his breakup with one of his clients has made him reflect, and that he has been contemplating this decision for two years.
“One of my biggest clients and friends told me he wanted to go in a new direction. We have been through a lot over the last decade, but instead of feeling hurt, I have interpreted it as a sign,” he says. Among the artists who have stopped working with him in the past year are Justin Bieber, Ariana Grande, Demi Lovato, David Guetta, Black Eyed Peas and Carly Rae Jepsen.
In his very long farewell message, shared through a carousel of photos on Instagram, he remembers his contributions to the careers of Ariana Grande and Justin Bieber since, for example, he was “13 years old”, the day he was friends with Kanye West. , the first time he heard ‘Animals’, his reaction the first time he heard ‘Gangnam Style’, how he danced to Carly Rae Jepsen’s ‘Call Me Maybe’ or how he contributed to the Grammy for Producer of the Year for Andrew Wyatt. Usher’s Super Bowl is among his latest achievements.
His career had a dark turning point.
when he acquired Taylor Swift’s catalog from her first record label, Big Machine. She cost him 300 million dollars. According to Taylor, she was not offered that purchase, which has meant that the singer definitely had to embark on re-recordings of her own catalog. Some “Taylor’s Version” that Swift has turned, on the other hand, into a huge success; but that have called into question the good faith of Scooter Braun.
And the letter that Taylor posted indicating that Scooter Braun was harassing her on social media is still on Tumblr. The year was 2019, it was the time of ‘Famous’ beef and when Big Machine was blackmailing Swift with the obligation to give them a new album, for each one she wanted to recover the rights to. «This is Scooter Braun harassing me on social media when he was at my lowest moment. “He’s about to take over all the music I’ve ever made,” was Swift’s illustrative post, accompanied by a tagged photo.
