Brand Studio for Merz Aesthetics
As we age, the structural components of skin tissue begin to break down. This results in dry, thin, wrinkled skin. Among the treatments to improve these factors, regenerative aesthetics is gaining ground. Its work aims to improve cell function, recreating the structural support within the skin matrix to achieve healthier tissue. This means that the skin will look healthier and more youthful, since at its most basic level the cells are healthy and functioning correctly.
Regenerative aesthetics works to rebuild and support the underlying skin matrix, which is the foundation responsible for renewing and repairing the skin.
“Regenerative medicine seeks to repair damaged or diseased tissues using approaches based on cellular regeneration and repair. Within this is the field of aesthetic medicine that seeks to restore youth to aging tissues,” explained Daniela Maleh, dermatologist and specialist in aesthetic medicine (Registration 143541).
Within regenerative medicine, there is the field of aesthetic medicine that seeks to restore youth to aged tissues.”
The Merz Aesthetics regenerative biostimulator is celebrating 20 years, in which it acquired scientific and clinical experience. It is a product that seeks to improve the quality of the skin comprehensively, increasing the production of collagen and elastin, while providing the basis for regenerated skin with a healthy and youthful appearance. Much is said about current injectable treatments, which can help renew youthful appearance by restoring volume loss or improving certain characteristics.
The system works with a regenerative biostimulator that stimulates the production of five key components within the skin tissue
Approved by the FDA in 2006 and by ANMAT in 2015, “the Merz Aesthetics biostimulator focuses on improving the quality of the skin: generating collagen, elastin and thickening of the skin, at the facial and also body level, in areas such as the neck , the neckline, the abdomen, the arms, the knees, the thighs, the buttocks and the hands. You can also generate a facial lifting effect or create a well-defined jaw contour. This is the treatment that most patients request today. today,” Maleh said.
The main component is calcium hydroxyapatite (CaHa), which stimulates the production of five key components within the skin tissue using the body’s own regenerative pathways. Once injected, CaHA creates a structural support that stimulates cells to not only renew collagen, but also create a balanced ratio of types I and III collagen, elastin, proteoglycans, and the development of new blood vessels.
With Radiesse plus the aim is to generate a facial lifting effect or create a well-defined mandibular contour.
“Calcium hydroxyapatite stimulates fibroblasts that were “asleep” to resume collagen and elastin synthesis, among others. This effect occurs for 18 months in up to 91% of patients, which generates healthier, thicker skin, with more collagen and more elastin. Hydroxyapatite is not permanent: over time it degrades and transforms into calcium and phosphorus ions,” Maleh explained.
Recent data from the International Society of Aesthetic Plastic Surgery reveals that the use of minimally invasive treatments with calcium hydroxyapatite increased by 171.8% between 2018 and 2022 worldwide International (Society of Aesthetic Plastic Surgery, ISAPS international survey on aesthetic/cosmetic procedures. 2022.). This is also supported by Google Trends Data, which shows a 42% increase globally in searches for biostimulators between October 2022 and October 2023 (Google Trends Worldwide Searches. November 1, 2023).
Additionally, recent data from Merz Aesthetics predicts an increase in year-over-year growth between 2023 and 2026 within the regenerative biostimulation category (Merz Aesthetics. Data on file. 2023). This growth is driven by patients seeking more natural-looking results along with better overall skin quality. In a recent survey published by MedEsthetics, 91% of professionals responded that they plan to add or expand regenerative aesthetic treatments in their practice (Lane R. Top 10 Ways Regenerative Treatments Are Revolutionizing Aesthetics [Survey Results]. MedEsthetics. 2023.).
This technique is recommended for all patients who want to improve their skin or want to perform a lifting effect without surgery on the face.
“The treatment is totally safe: it has more than 220 scientific publications that support it. As for side effects, patients must be explained that they may have inflammation a few days after treatment and, as always, there may be bruising,” Maleh indicated.
The specialist explained that this technique is recommended for all patients who want to improve their skin on the face or body. “Younger women choose it to improve their jaw contour, older patients or patients with sun-damaged skin, for example, usually choose it to improve both their skin quality and to improve their flaccidity and jaw contour, the famous “bulldog.” “. It is also widely chosen among women with postpartum abdominal flaccidity or to improve the small areas of the buttocks,” she added.
Merz Aesthetics understands the benefits of regenerative aesthetics and is actively working to educate healthcare professionals and support them in educating their patients about the importance of these techniques as the field continues to grow and evolve.
(+) IQVIA, Facial Harmonization Panel, Mar’24 edition, in sales in volume of units from April 2023 to March 2024, Collagen Biostimulator, total Argentina.
