“The objective we set is to triple the number of export companies that the province currently has. It is an important challenge, but we believe it is possible due to the great diversity and innovation that exists throughout the province,” said the president of the ProCórdoba Agency, Pablo De Chiara.
The official was in Río Cuarto yesterday presenting “the toolbox” that the Agency devised to encourage the internationalization of more entrepreneurs, regardless of their location in the province.
“In every place we visit, we find some innovative venture that is advancing and seeking to make the leap to global markets. “That is Córdoba,” he highlighted, after listening in the Cecis hall, where the presentation was, the case of Cruz Velazco, the initiative of the Martínez family that from having walnut production in La Rioja went on to add value and produce alfajores of walnut flour in Río Cuarto. That product won the alfajores world championship last year and yesterday, María Martínez, who was among the participants at the ProCórdoba Agency meeting, explained her journey and her expectations to take the tools and continue climbing into new markets.
There are more than 2 thousand companies that today export from Córdoba to the world.
“We want to accompany everyone who has that project, throughout that journey. We believe that there are enormous opportunities for many who are looking to expand their destinations or arrive outside the country for the first time,” added De Chiara, who highlighted that “what international trade provides is more stability and being able to strengthen markets abroad is difficult but possible with the excellent offer of goods and services in Córdoba,” remarked the president of the Agency.
He then explained: “The tools that we make available have to do with the possibility of promotions in the world through fairs, missions, where we accompany the businessman on visits and the creation of agendas in the world. Also with reverse missions so that interested parties visit the province, our factories and can see where and how what they want to buy is produced. The second axis has to do with the development of exportable offer, which involves working with entrepreneurs to be able to build an exportable offer based on a commercial intelligence strategy, in the way in which the offer must be adjusted for each destination. In short, we want to accompany and professionalize the technical teams of companies to reach more markets,” said De Chiara.
