Longing “recover what was lost“, the gazes of the merchants of Mendoza rest on the Father’s daywhich will be held next June 16. After months of declines in retail sales and threatened by the “Chile effect,” downtown stores They already promote their offers for a date that, they say, generates expectations.
Within dresstaking into account everything from jackets to basics such as shirts and pants, a gift for dad can start at $15,000 and comfortably exceed $100,000.
According to the latest data provided by the Argentine Confederation of Medium Enterprises (CAME), retail sales fell 7.3% annually in April, and 18.4% during the first four months of the year.
Although textiles and clothing was the only item to have a monthly variation that rose 1.6% in the last month measured, the Directorate of Statistics and Economic Research of Mendoza (DEIE) indicated that this sector was the one that increased the most, with an increase of 23.7%.
In a complex economic context and recognizing that Father’s Day sales they still don’t startthe downtown businesses already exhibit Offers that include discounts on particular garments, 3×2, and up to 6 interest-free installmentsamong other.
Prices
With an average ticket that from the Chamber of Business, Commerce, Industry, Tourism and Services (CECITyS) They expect it to be around $15,000 to $20,000.clothing stands out as the most chosen item to give a gift to dad.
Considering that the cold is already installed in Mendoza, jackets and pullovers They are the favorites. In this sense, a jacket starts in $60,000 and can exceed $150,000; while the pullovers go from $18,000 to $50,000 approximately.
Thinking of classics that never fail, shirts and trousers They are part of the alternatives. In the case of shirts, they can be obtained from $15,000and the pants, depending on the material, start in $25,000 and can cost more than $65,000.
Meanwhile, the shoes of men around the $90,000and the sneakers the $50,000.
Within a tour made by Sunin most of the places in the downtown area there are from 3 to 6 interest-free installments, discounts for carrying more than one product, and promotions paying in cash.
As an example, one of the promos that includes a jacket, a shirt and pants, is in $100,000. Another of them, a 3×2 with pants, shirt and pullover, is around the $70,000.
High expectations
“We expect June sales to surpass May numbers. At the moment, people are passing by, but they are not buying yet“, he expressed Danteseller of a business located in San Martín and Espejo.
“We believe that next week people from Mendoza will start buying. We have several promos and we hope it will be a good month. There are expectations“, he indicated Emiliowho runs a men’s clothing store.
Recognizing that sales during the first months of the year fell, merchants also highlighted the impact of the Chile effect.
“Let the Pass close now. There are many people who are going to buy in Chile. We sell winter clothing, so we hope June is a good month. We launch different promos for Father’s Day“said Tamara, behind a counter.
“Good culture” of the consumer
“Expectations for Father’s Day are high. These special dates are important because lost things are usually recovered. In any case, we do not believe that given the circumstances the average ticket will exceed $15,000 – $20,000. After December 10 there was a very large gap in prices and the trend indicates that sales continue to decline“, said to Sun Adrian Alinhead of the CECITyS.
And I add: “The people of Mendoza have a good consumer culture; walk around, look at prices and then buy. We believe that sales will be activated starting next week.“.
In addition, the chamber stated that they will carry out various activities that include promotions, discounts and prizes.
“We are promoting businesses. Within the framework of Game Month and Father’s Day, we will raffle $200.00 and many more prizes“Alín guaranteed.
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