During 2023, a total of 1.75 million Colombians chose to travel within Colombia, marking an increase of 25% compared to the previous year, according to the Colombian Association of Travel and Tourism Agencies (Anato). This trend reflects a growing interest in exploring national destinations, and Valledupar, with its unique mix of indigenous, Afro-Colombian and Spanish cultures, has become one of the preferred destinations for tourists.
A popular way to get to Valledupar is by using land transportation services. For this reason, Expreso Brasilia, one of the bus companies that facilitates access to this city, recommends five cultural activities that not only highlight the identity of Valledupar, but also offer visitors a deep immersion in its rich and varied culture.
- Vallenata Legend Festival
The Vallenata Legend Festival is, without a doubt, the most precious cultural jewel of Valledupar. Held annually at the end of April, this festival attracts thousands of national and international visitors who gather to celebrate vallenato, declared Intangible Cultural Heritage of Humanity by UNESCO. During the festival, accordion, box and guacharaca competitions are held, as well as presentations by the most prominent exponents of the genre. This event not only celebrates music, but also the legends and traditions that are part of the cultural fabric of the region.
- El Pilón Vallenato
The Pilón Vallenato is a traditional dance that is performed during the Valledupar Carnival, celebrated in January. This festivity is an explosion of color and joy, where participants, dressed in traditional costumes, dance to the rhythm of vallenato and other local musical genres. The Pilón Vallenato is a representation of the history and customs of the indigenous and Afro-Colombian peoples of the region, and its performance on the streets of the city provides visitors with a unique opportunity to appreciate the cultural diversity of Valledupar.
- The Vallenata Legend Park
The Vallenata Legend Park is an emblematic place dedicated to the Vallenata culture, located on the banks of the Guatapurí River. This space is not only the main stage of the Vallenata Legend Festival, but also hosts numerous cultural events and concerts throughout the year. The park has several squares and monuments that pay tribute to the great exponents of vallenato, offering visitors an educational and recreational experience. It is a meeting point for music and culture lovers, and a must-visit for those who want to learn more about the history and evolution of vallenato.
- The Livestock and Agroindustrial Fair
The Valledupar Livestock and Agroindustrial Fair is an event that highlights the importance of livestock and agriculture in the region. Held in June, this fair is a showcase for the exhibition of livestock, agricultural products, machinery and technology in the sector. Visitors can enjoy cultural presentations, including folk music and dance, as well as sample local cuisine. This fair is not only an example of the economic development of the region, but also a celebration of its cultural identity and rural traditions.
- The Flea Market
The Valledupar Flea Market is an iconic destination for those who want to immerse themselves in local culture. Held every Sunday, this market is a hive of activity where local artisans sell their handmade products, from jewelry and clothing to musical instruments and decorative objects. The market offers a unique opportunity to interact with artisans, learn about their techniques and traditions, and acquire authentic souvenirs. It is a place where tradition and modernity meet, reflecting the cultural richness of the also called City of the Holy Kings.
Valledupar is a city that radiates culture and tradition in every corner. These five cultural activities not only highlight the city’s identity, but also offer visitors a deep appreciation of its history and diversity. From music to dance, agriculture and crafts, this coastal municipality presents a unique cultural experience that celebrates its heritage and vibrant spirit.
