Youtube has acquired unprecedented importance in the modern world and at the time became a phenomenon that revolutionized the way in which audiovisual content is consumed.
Before its existence, access to these types of clips was limited to traditional television channels and big-budget productions, however, YouTube has allowed anyone with a camera and an internet connection to make and share their own clips, which which has benefited the appearance of a large number of channels that provide everything from educational to entertainment content.
The platform has also functioned as a springboard for emerging artistsmusicians, comedians and independent filmmakers, who have found a global audience on YouTube and the possibility of obtaining recognition without going through the traditional channels of the entertainment industry.
YouTube has a presence in 104 countries and is available in 80 languages, which has led it to become the digital video library largest and proof of this is that more than 500 hours of content are uploaded to it every minute, 5 billion videos are viewed per day and profits are estimated at 15 billion dollars per quarter.
Given these figures, it could be somewhat difficult to miss the news or the clips that are the most popular, which is why YouTube has had various lists since 2018 where you can consult the most listened to artists, the most viewed videos and what the trends of the day in real time.
1. If I Had Met You Before
Artist/channel: KAROL G
2. gossip
Artist/channel: Luis Alfonso
3. Sometimes Kisses (Official Video)
Artist/channel: Greeicy
4. WYA REMIX BLACK AND YELLOW
Artist/channel: J Abdiel, iZaak, Anuel AA, Blessd and Pirlo
5. THE VALLENATA
Artist/channel: Silvestre Dangond
6. THE RHYTHM THAT UNITS US
Artist/channel: Ryan Castro and SOG
7. WYA REMIX BLACK AND YELLOW – J Abdiel, Anuel AA, Blessd, Izaak, Pirlo (Official Visualizer)
Artist/channel: Warner Music
8. SORRY 4 THAT MUCH
Artist/channel: Feid
9. Hey Baby
Artist/channel: Blessd and Maluma
10. TATA
Artist/channel: Mafe Vasquez
*Various titles may be repeated in the ranking because some may be official videos and others may be song lyrics.
YouTube was launched in February 2005.when three former employees of the Paypal company – Chad Hurley, Steve Chen and Jawed Karim – got together and created it after they experienced difficulty sharing a couple of videos with each other after attending a party.
The domain was activated on February 14, 2005 and almost a month later, on April 23, it was uploaded the first video to the platform called “Me at the Zoo”. It was a matter of time before everyone started uploading content and sharing links through other social networks like MySpace.
One of the big companies that saw the potential of YouTube was the Nike brand, which uploaded an advertisement starring Ronaldinho, which made other big companies turn to YouTube and feel attracted.
Such was the great reception by Internet users of YouTube that by December 2005 the platform went from 50 million visits a day to 250 million views after a channel uploaded the musical clip Lazy Sunday, originally broadcast on Saturday Night Live.
For the following year, in 2006, the site was compared by the internet giant, Google, worth $1.65 billion. At that time, 100 million videos were viewed a day and 65 thousand clips were added daily. They also signed agreements with record labels to be able to play music videos.
Since it was launched, YouTube was a site that revolutionized not only the Internet, but also the way users watch content. Example of this the recognition that Time magazine gave it in November 2006 when it was named “Invention of the Year”.
Having become the best means of dissemination, enjoying so much popularity has also put its owners in trouble, such as when to host school fights or where there is bullying, clips related to terrorism, drug trafficking or other topics considered sensitive due to their intimate content or for showing crimes like murders and more.
For the United States one of the more delicate topics is that of school shootings, which is why YouTube has been in the eye of the storm more than once for hosting content filmed by attackers, as was the case with the Virginia Tech massacre, when Cho Seung-Hui, the attacker, He previously uploaded a speech to the facts.
More recently, following the emergence of the coronavirus pandemic, concerns have also been raised about how the platform allows content monetization which can be misleading and risky for the population.
Although not everything is bad, because through this platform many people have been able to be recognized for their talent, as was the case of Susan Boyle, who participated in the program Britain’s Got Talent whose extract uploaded to YouTube managed to make the woman a complete stranger to one of the most viral, famous and acclaimed people on the internet.
