Diego Finkelstein, founder of the live entertainment company DF Entertainmentin charge of the shows that Paul McCartney will give in the country, would be one of the main candidates to stay with the Luna Park stadium concession.
Thus, DF Entertainment, which brought international artists such as Coldplay, Taylor Swift, Harry Styles, Dua Lipa to Argentina, will participate in the auction that will soon be organized by the consulting firm EY.
The company would have intentions to invest around US$30 million to, among other things, remodel the stadium and increase its capacity. In fact, it could go from having space for 8,400 people to a capacity for about 14,000 spectators.
However, given that, in 2007, the “Sports Palace” was declared a National Historical Monument, and, at the same time, it is located in a Historical Protection Area, both its façade and its structure are protected by Law. That is why the company’s plan would be preserve its historic front, but build a new stadium insideaccording to various journalistic media.
DF Entertainment organizes various massive festivals, such as Lollapalooza Argentina
Luna Park: brief history of a historical place
Luna Park is a historic venue for recitals, political events, boxing fights, artistic shows, basketball and volleyball world championships and until the remembered wedding at the end of 1989 between Diego Maradona and Claudia Villafañe, Luna Park, located in Corrientes and Bouchard , has 91 years of history.
In 2013, after the death of Ernestina de Lectoure, the former owner of the place, and without children, Luna Park was left in the hands of Cáritas Buenos Aires, which, together with the Salesians of San Juan Bosco, control 95% of the company ( legally represented by the Archbishopric of Buenos Aires) and Esteban Livera (nephew of Tito Lectoure, historical owner of the stadium, who manages 5% of the package).
What is DF Entertainment, a reference in the world of live entertainment
DF Entertainment, founded 20 years ago, produced the 10 historic concerts that the English band Coldplay gave at the River Plate stadium at the end of 2022. It also organizes Lollapalooza, which this year brought together more than 320,000 spectators at the San Isidro Hippodrome in the three days that the festival lasted.
Finkelstein an entrepreneur with a long history of local and international partnerships that has led him to become ethe record man in number of performances by artists who make millions even in the midst of the economic crisis.
At the time he was associated with Marcelo Figolientertainment and communication businessman, Eduardo Elztain, of the Irsa group, and achieved international projection by securing the sale of 51% of its production company DF Entertainment.
Initially, Diego Finkelstein worked with Marcelo Fígoli in organizing events. The current boss of Alpha Media He had been working in the entertainment industry for more than two decades at that time and together they performed numerous shows with Fenix Entertainment Group.
But disagreements between the partners did not take long to appear and a law firm should have intervenedZang, Bergel & Viñes who advised on the creation of a new entertainment company derived from Fénix Entertainment Group, a company that originally organized the Lollapalooza festival in the country.
The agreement became effective on August 20, 2015 and involved the sale of Diego Finkelstein’s participation (50%) to Marcelo Figolithe other shareholder of Fénix, for an undisclosed amount.
Because of the separation, Diego Finkelstein retained the rights to hold Lollapalooza in Buenos Aires, as well as a 50% stake in the Buenos Aires convention center and the La Rural stadium, while Fénix maintained the rights to organize shows at the River Plate stadium and the Gymnastics and Fencing Club.
Diego Finkelstein is an entrepreneur with a long history of local and international partnerships
Finkelstein’s new company was called DF Entertainment and as part of the agreement between the two former partners, both companies decided not to compete in the organization of sporting events, games and concerts for 5 years in the following nations: Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru and Uruguay.
Once that period has elapsed, the competition became very strong and currently Marcelo Figoli organizes different international festivals and recitals trying to cut as many tickets as necessary to bid on equal terms with his former partner.
With respect to La Rural property, The Fígoli and Finkelstein companies managed 50% of the complex that owns the largest event center in the region, until, in August 2015, Eduardo Elztain, who owned 50% of the remaining package through IRSA Propiedades Comerciales, bought Fígoli’s part. In this way, Diego Finkelstein remained as a minority partner of Elztain in the La Rural property and the businessmen completed the purchase of 100% of Ogden, the company that manages the largest events center in the region.
