The Colombian team is playing the Copa América 2024 and As a measure of motivation, the Colombian Football Federation released “the rhythm that unites us”, an official song in which they appear singing with Ryan CastroLuis Díaz and Juan Fernando Quintero. However, the disclosure of the video would now be at risk thanks to a complaint filed with the Superintendence of Industry and Commerce.
According to information from W Radio, consumer league CONN-SUMMA filed a complaint with the SIC requesting that the video be deleted from social networks for alleged incitement to betting thanks to scenes in which people appear betting and the logo of BetPlay which is printed on the team’s jerseys.
The details of the request
For the complainant, this would constitute a violation of consumer rights to the extent that it could incite minors to participate in sports betting. In the letter, CONN-SUMMA, mentions: “this commercial video
“violates the Consumer Statute Law 1480 of 2011, which considers children and adolescents as especially vulnerable consumers.”
Among the requests to remove the video from the networks, where it has gone viral, is that of
“include a permanent mention through a banner visible to the
public eyes indicating that gambling and betting on
minors and also that it be warned that gambling and betting create risk
of addiction”
For this, they argue that the fact of having players from the Colombian National Team as actors and singers in the video distorts “the true risk that betting can generate in people’s mental health” and would have a greater impact among minors who are exposed to advertising.
Furthermore, they ask that promoters and advertisers, in this case BetPlay and the Colombian Football Federation are fined for violating the law and inciting gambling activities. The video currently has more than seven million views on Ryan Castro’s YouTube account and the Colombian Football Federation’s Instagram ad has 123,000 likes.
#Colombia
