May Idol Group Brand Reputation Ranking Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of consumer engagement rates, media coverage, interaction, and community awareness of various idol groups, using data collected from April 16 to May 16.

IVE topped this month’s list with a brand reputation index of 7,776,870 after seeing a staggering 243.82 percent increase in its score since April.

High-ranking phrases in IVE’s keyword analysis included “HEYA,” “Accendio,” and “Korean vibe,” while its highest-ranking related terms included “lucky,” “Wonyoung-esque,” and “challenge.” The group’s positivity-negativity analysis also revealed a score of 90.61 percent positive reactions.

ILLIT ranked second with a brand reputation index of 5,999,192, an 18.91 percent increase in its score since last month.

SEVENTEEN ranked third in May with a brand reputation index of 5,654,248, seeing a 51.14 percent increase in its score since April.

(G)I-DLE maintained its place in fourth place with a brand reputation index of 4,422,772, increasing its score 49.01 percent from last month.

Finally, LE SSERAFIM came in fifth with a brand reputation index of 4,382,785 after seeing an impressive 109.71 percent increase in its score since April.

Check out this month’s top 30 groups below!