In a context where giants of the video game industry, such as Nintendo y Microsoftthey have chosen to increase the prices of their main titles, Electronic Arts He has decided not to follow this trend.
During the recent results conference, the CEO of EA, Andrew Wilsonreaffirmed the company’s commitment to offer quality and value without the need to adjust its prices, based its decision on a business structure that has evolved significantly in recent years.
During the last decade, the business model of EA He has experienced drastic changes. Previously, video games were mainly sold in physical format, which represented most of their income. However, with the rise of online services and digital editions, this panorama has changed: currently 73% of the net reserves of the last fiscal year come from live services.
This transformation has allowed the company to maintain stable prices by diversifying its sources of income, ranging from free games to luxury editions.
-The philosophy behind not increasing prices focuses on ensuring that players receive quality and value for their investment. Andrew Wilson He stressed how the company has learned to balance these two aspects to strengthen its position in the market. “Our goal is to always offer exceptional quality and significant value to our players community”He said.
“Either a product that costs a dollar or one hundred, we are looking for each expense to be justified with a high value proposal”This strategy has proven effective, reflecting in constant and sustained growth.
The decision of EA To maintain their prices, while other companies increase them, underline their ability to adapt to global economic fluctuations. Faced with cases such as the recent announcement of Nintendo on a high launch price for Mario Kart Worldor the plans of Microsoft of increasing costs in their next releases, EA He has chosen to differentiate himself. “Even in a challenging economic context, we believe that we can continue to grow”, Added Wilson, reaffirming confidence in his model.
In this way, the company not only seeks to retain its audience with competitive prices, but also consolidate as a stable and reliable entity in the volatile digital entertainment industry.
