Overview:
Pinterest is updating its visual search function with new capabilities, allowing users to search using images instead of text. Improvements include refine tools and make the most accessible visual search, initially in the female fashion category in the US, Canada and the United Kingdom. They also introduce generative artificial intelligence models to help understand why they like certain pins by generating explanatory words. In addition, Pinterest will address concerns about images generated by AI that could affect the authenticity of the platform, waiting to reestablish its use as a visual purchase tool.
Did you imagine describing an outfit alone with a photo? Well, it’s already a reality. Pinterest is taking its visual search to another level with a package of new functionalities. On Monday, the company announced an update that improves its image search tool, offering tools that need and refine these searches. According to the original report, these innovations promise to make Pinterest a perfect search engine for things difficult to describe with words, such as a vibrate, style or aesthetics.
New improvements in visual search
One of the most striking additions will allow users to better understand what they like about a specific pin. Initially available in the female fashion category in the US, Canada and the United Kingdom, this function generates a luminous animation when touched by a pin, displaying words that help unravel its attraction. This improvement, driven by visual language models, uses a form of generative artificial intelligence reminiscent of Google’s multimodal search.
Fashion alternatives at reach
Another update will allow users to refine their fashion searches by searching for alternatives in different color, style or fabric. For example, you can look for a look with “Y2K” aesthetics or find a blazer similar to the one you like, but that is more suitable for a formal occasion. Thus, Pinterest improves his role as a visual purchasing assistant.
Expansion of the use of visual search
In addition, Pinterest plans to expand its visual search to more areas within their application, allowing users to perform visual searches directly from their starting feed by holding any pin. This reflects Pinterest’s effort for being the visual purchasing compass driven by AI, without being consumed by the same technology that now dominates the industry.
All this adds to the recent Pinterest announcement to label images generated by AI, responding to user concerns about the authenticity of content on the platform. The combination of this labeling with the new visual search capabilities suggests that Pinterest seeks to restore the trust and usefulness of its platform as a visual purchasing tool, optimizing AI technology to facilitate genuine inspiration in its users.
With these improvements, Pinterest seeks not only to steal the center of attention as a visual search engine, but also to reassure its users, reaffirming their commitment to balance technology and creativity. Everything indicates that this new phase promises to give a fresh and necessary impulse to the brand. To continue “painting”!
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