Like in the movies: what the new Sony super Smart TVs are like

sony announced globally the renewal of its product line BRAVIA to watch movies and have a better home theater experience.

The new range of BRAVIA televisions introduces a new range of models: BRAVIA 9, BRAVIA 8, BRAVIA 7 and BRAVIA 3. These televisions combine image processors, Sony technologies and a design that achieves a technological balance to offer a cinematographic experience at home.

Additionally, to complete the ecosystem, Sony announced a series of audio products: BRAVIA Theater. This includes a variety of sound bars (BRAVIA Theater Bar 9 and 8), a home theater system (BRAVIA Theater Quad), and a neck speaker (BRAVIA Theater U). All of these devices offer multiple options to enjoy immersive cinematic sound, all compatible with the new BRAVIA televisions.

By consolidating televisions, sound bars and home audio technologies under a single brand, Sony seeks to provide its customers with a single destination to enjoy the cinema experience at homer.

“At Sony we have extensive cinematographic experience from professional equipment to creativity in the development of films and series. All this experience is applied in the development of our consumer products, especially BRAVIA TVs and BRAVIA Theater audio devices. For us it is a pleasure to be able to offer the Latin American market products with the highest quality, capable of taking the home theater experience to another level,” said Ezequiel Cedeo, Regional Manager of the Home Entertainment category for Sony Latin America.

A cinematic experience at home

BRAVIA TVs optimize the authentic color and contrast to preserve every detail, even in the darkest and most demanding scenes. Intelligently adjust the brightness for an even brighter home viewing environment than at the cinema. This is to ensure that the home viewing experience is faithful to the original vision of the creator of the film.

On the other hand, the new TVs offer excellent sound quality to enjoy home theater, thanks to the following features.

• Acoustic Multi-Audio+: The new BRAVIA 9 televisions feature Acoustic Multi-Audio+ and are the first televisions in the world with Beam Tweeter on the top and Frame Tweeter on the sides, to deliver cinema-like surround sound. Every sound comes from exactly the right place.
• 360 Spatial Sound Mapping (Sony exclusive) – Generates multiple virtual speakers in places where there aren’t actually any physical speakers, such as at the top or sides of the room.
• VoiceZoom 3: Sony’s new Voice Zoom 3 feature recognizes human dialogue using Artificial Intelligence (AI) algorithms and increases or decreases the volume so that even the small sounds of dialogue are heard well and clearly. Works perfectly with BRAVIA Theater audio products.
• Acoustic Center Sync: Integrate your audio system as a sound bar with your TV, so the sound precisely matches the action on the screen, bringing home a theater-like setup. Combining BRAVIA TVs and BRAVIA Theater products, Acoustic Center Sync seamlessly fuses the sound from the TV speakers and sound bar, creating a movie-like experience as the sound appears to come out of the room. directly from the TV screen.

Variety of modes to reproduce the creator’s image quality at home

The BRAVIA line is equipped with the Studio Calibrated modes, which reproduce the image quality originally intended by movie content creators on your home TV. In addition to the already established Netflix Adaptive Calibrated Mode and Sony Pictures Core (formerly BRAVIA CORE) Calibrated Mode, Prime Video Calibrated Mode is now added to offer users even more ways to enjoy the best film content through the filmmaker’s lens.

The availability of products in Latin America may be different in each country. Models and sizes may also vary depending on the market.

At the moment, Sony did not reveal when the new BRAVIA products will arrive on the market. Argentina. It is currently marketing the BRAVIA XR A80J OLED model in the country, among others.