Apple Vision Pro debuted just two months ago, drawing crowds of people to sign up exhaust immediately. Since then, interest in Apple’s first mixed reality headset has plummeted and sales are grinding to a halt in some retail stores. Bloomberg reports on Monday. So what happened to Apple’s latest hardware device?
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Some Apple stores are reportedly selling only a handful of Vision Pros in an entire week, according to Bloomberg. The Apple Vision Pro has fallen dramatically since the headphones were sold. 180,000 units During their January pre-order weekend. Demand for technology demonstrations is also “very low” since the product’s launch. Even worse, many people who book appointments to try Vision Pros simply no longer show up.
It wasn’t long ago that Apple fans lined up around the corner of Apple Stores in New York City to demo the company’s first spatial computing headset. But consumers may have already moved on. Despite dismal sales, the iPhone maker has not stopped promoting the Vision Pro; Apple includes the headphones on the home page Apple.com.
Current Vision Pro owners may be letting their headphones collect dust on shelves. An initial wave of Vision Pro returns, evidenced by long social media posts from tech influencers, may have been overblown, but Apple seems to have bigger concerns on its hands. People aren’t using their Vision Pros as much as their other Apple products.
Many customers on the subreddit r/VisionPro They complain that headphones are not practical in everyday life. The forums are full of people saying that rarely uses headphones in public. Other common complaints are that the Vision Pro hurts to useis hard to find apps in the Vision Pro app store, and that technology is simply isolating.
It was widely expected that enthusiasm for the Apple Vision Pro would die down and the headphones would become a niche product for several years until Apple made a cheaper version. Apple Analyst Ming-Chi Kuo and many others expected this. Now, these predictions have come true and the Vision Pro has all but disappeared from the public conversation.
To be fair, Apple is working to address some of these issues. The company introduced space characters a few weeks ago to give you some friendly companions in the Vision Pro universe, however, the first space people were kinda creepy. In terms of convenience, Apple sells a Double loop band Headphone strap that applies less pressure to your face. That said, it lacks Apple’s usual elegance.
Netflix was one of many popular iPhone apps, along with Spotify and YouTube, notably leaving behind the creation of a Vision Pro app in January. At the time, Netflix co-CEO Greg Peters said his companyWait and see” if someone actually uses headphones before investing in a new spatial computing application. A few months later, it seems that Netflix and these other apps are not lost by not having a Vision Pro app. On the other hand, the lack of popular applications The Vision Pro may have contributed to its steep initial decline.
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