Following the success of ‘The Pawn Shop,’ this Detroit business and its employees captivated the audience
Docurealities changed the history of television around the world. These formats that are cheap to produce, but that captivate viewers, are a claim that is increasingly present in our country. In fact, the DTT channels are filled with these programs that the public enjoys so much. Gold Rush, Pawnshop, Nightmare in the kitchen either The House of my dreams They are some of the most successful among viewers.
Beastly efforts is another of these programs that keep viewers hooked for hours and hours in front of the television. With nine seasons and more than a hundred episodes, the audience continues to enjoy what happens in a family-owned shop for buying and selling objects in Detroit. American Jewelry and Loan is located in what is called the 8-mile corridor of the well-known city and has more than 45 employees.
The person in charge of running this business is Les Gold, who has the help of his children Seth and Ashley although on more than one occasion he screws up. Gold became a television star thanks to his appearance on Beastly efforts. His way of being and the charisma he exuded in front of the camera made it possible for him to exceed 3 million viewers during the broadcast of an episode in July 2013. Even its premiere attracted more than 2 million people.
In 2015, and despite the good results, TruTV decided to cancel Beastly efforts. Since then, Les Gold has appeared on the small screen as he was a guest on Chopped on Food Network to demonstrate his cooking skills and participated in LeagueOne: In the Spotlight. However, as she has happened on occasion with other television faces, There was a rumor that the lender had died but the reality was very different..
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As Less said in 2019, the television show stated that he had no plans to retire and that was the case: he opened more jewelry stores and loan stores in Detroit and beyond. In 2021, the lender opened new businesses in Lincoln Park and Southgate in Wayne County, and in Michigan. In addition, he also actively participated in charity events held in Detroit on behalf of the company and taking advantage of his status as a face known to the audience.
Less Gold has always been open around the corner Beastly efforts, but life has taken him on another path. And he continues to focus on expanding the family business in which he works tirelessly with his son Seth, which, according to the American media, has around 200 workers.
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