The eCommerce Retail market in Mexico reached a value of $658 billion pesos, growing 24.6%. In addition, more than 66 million people buy products and services online, and 86% of consumers prefer the digital channel for discounts and financial benefits.
In 2023, the eCommerce Retail market in Mexico reached a value of $658 billion pesos, registering an impressive growth of 24.6%. This notable increase underscores the growing importance of digital commerce in the Mexican economy and its ability to transform both business operations and consumer habits.
It is due to the importance of the sector that the eleventh edition of the eRetail Day Latam, Retail & Digital Channels Revolutionan edition that reaffirms its position as the most relevant event in Latin America for the digital commerce industry. With the assistance of more of 3,500 registered professionals and around 50 national and international speakers Experiences, relevant information and success stories were shared, promoting the professionalization of the sector.
Organized by the eCommerce Institute and co-organized locally by the Mexican Online Sales Association (AMVO)the event achieved participation for three days active professionals who will benefiton training and learning about current trends in digital businesses.
During the meeting, Daniela Orozco, Director of Market Research and Economic Intelligence at the Mexican Association of Online Sales (AMVO), analyzed the current state of the digital ecosystem in Mexico and highlighted opportunities to improve decision-making based on trends. It was noted that in 2023, the eCommerce Retail market in Mexico reached a value of $658 billion pesos, growing by 24.6%. In addition, more than 66 million people buy products and services online, and 86% of consumers prefer the digital channel for discounts and financial benefits.
“The challenge after COVID-19 is ‘we have to go back to the basics’, that is, the minimalism of digital commerce, which are basically the pillars and keys of digital commerce where infrastructure and platform, 360 marketing, unified marketing, operation and logistics and customer service, which depends on the degree of maturity we have in each venture, we have to exercise our muscles, and the degree of maturity of these pillars, to be able to overcome each of the stages, these steps. “that we have to give, taking into account the keys, that the keys are the indicators, the KPIs, that measure the performance of these pillars,” holds Marcos Pueyrredón, President of the eCommerce Institute and coFounder & Global Executive SVP of VTEX.
Additionally, within the framework of the event, the outstanding companies in the digital ecosystem were recognized with the eCommerce Awards México 2024, rewarding their work in the digital commerce industry and online businesses. The winners of this edition include:
The manager added: “We have a second key, which is the professionalization of human capital; If the talent that has to execute it is not understood, does not understand what we are talking about, does not know how to use the tools, does not know what to use and how to implement them, how to manage them and how to maintain them, you will not be able to be successful through the acceleration of digital channels, impacting traditional channels”.
One of the most celebrated points of the event was undoubtedly the presentation of the book “Genesis of a digital future” a tribute to 25 Years of the Digital Commerce ecosystem in Latin America: A collaborative history with augmented AI: more than 150 interviews that will be captured in the living, multimedia book with intensive application of augmented artificial intelligence. This commemorative book will serve as a valuable source of information for those who wish to explore how Digital Commerce has contributed to economic and technological development in the region over these 25 years. can be accessed HERE
Finally, in multiple conversation spaces, the possibility of customer-focused multichannels was taken up: selling in direct and indirect channels that allows, through collaborative commerce, to reach CPA, marketplace, conversational commerce, WhatsApp models. , social networks, super apps, being able to reach those customers and accelerate sales by taking advantage of the tools and resources that are available.
