Concerned about the low ratings in the afternoon slot, El Trece is facing a renewal of its grid with the removal of some programs and the incorporation of new proposals. In the midst of the crisis that open television is going through, the channel seeks to overcome its measurements, which have remained far below those of Telefe, the leading channel in audience.
The afternoon segment was one of the strong points that in several seasons The thirteen managed to stay high in the rating, but in these months the incorporation such as 1D2 and The legacy have not given the expected routes in terms of numbers. In fact, the first will continue to be in the air, but without Roberto Moldavsky at the helm, and with Fede Bal occupying the leadership. While the program headed by Matías and Luca Martin will be off the screen.
In the midst of uncertainty, The thirteen bet on the return of the classic Cuestión de peso, with Mario Massaccessi commanding the shipment, and with the participation of the legendary Alberto Cormillot.
This way, The thirteen seeks to enhance its rating with an afternoon grid that will have Question of weight from 2:45 p.m. to 4:00 p.m., then 1D2 will occupy the space from 4:00 p.m. to 5:00 p.m., while from 5:00 p.m. to 6:30 p.m. it will continue to be slightly correct; and Ahora caigo will be released at 6:30 p.m. prior to prime time.
The departure of Roberto Moldavsky occurs in the midst of the artist’s arguments about theatrical commitments, but the specific thing is that the cycle he broadcasts The thirteen fails to overshadow him rating to Cortá by Lozano (Telefe), and has to settle for averages very close to those of another rival, DDM (América).
While the loss of the screen that The Legacy suffered, it is also related to the fact that its rating It was slightly above In the afternoon (América) and Médico de familia (El Nueve), and the tough competition it had with Cortá for Lozano and the segment of Big Brother – Espiando la casa (Telefe).
Finally, the Question of Weight token is the hope that coins The thirteen to trace his rating in the afternoon, in order to improve the numbers of the previous one of Telenoche and The 8 steps of the three millions, programs that continue with a good performance in the home broadcast.
