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Sales from sponsors of the Olympic Games increased by 10 percent.
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The author brings the case of the great sporting event of 2012.
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Revenue for participating brands is estimated to increase by 7 percent by 2028.
Advertising strategies are usually recognized from different sides, so in the marketing industry it is important to know the different achievements and strategies that were implemented at the time, in this case such as the Olympic Games.
According to Nielsen, sales from Olympic sponsors increased by at least 10 percent, while their profits are expected to increase to 7 percent by 2028.
Marketing of the Olympic Games
This book is a detailed testimony to our extensive and successful coverage of the XXX Olympic Games in London, United Kingdom. With more than 900 hours of live broadcast, it became one of the most complete sports coverage in our history. From innovative strategies to social media impact, every aspect of our coverage is analyzed in depth in this publication.
Our comprehensive review of coverage of the 30th edition of the Summer Olympics in London includes a comparative analysis with the previous edition in Vancouver. Various strategies are developed here that allowed for unprecedented transmission, highlighting how we learned and improved from past experiences. This analysis provides a clear perspective on the growth and evolution of our transmission capabilities in large events.
The publication also offers a description of the campaigns and promotions carried out by DIRECTV, which not only increased the visibility of the event, but also attracted a larger audience. A collection of articles written by ACCESS magazine editors offers an inside perspective on the challenges and achievements of the press during the Olympic Games.
The public relations impact associated with the Olympic Games is thoroughly examined, showing how our public relations activities increased DIRECTV’s visibility and prestige. In addition, the various products and services available for coverage are reviewed, including channels in SD, HD, 3D content, specific portals and programs designed to maximize the viewing experience.
The audience analysis or general Ratings provides a summary of the Olympic Games broadcasts throughout Latin America, essential to understand the reach and popularity of our coverage in the region. The results of surveys conducted with DIRECTV customers provide a detailed view of customer perception and satisfaction regarding our coverage of the Games.
Social media impact is also measured, including the number of posts, users impacted, and interactions generated by our coverage. Finally, the specific details of Rating are analyzed, breaking down each channel and program in the different countries where DIRECTV was present, offering a granular view of the performance of our programming.
This book is essential reading for producers, programmers, advertisers, and marketing executives who want to recap and learn from this historic effort. With such complete and detailed coverage, this publication becomes a definitive guide to understanding the success behind DIRECTV’s broadcast of the London Olympics.
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