Technological learning, key for the company and its employees

The course in Digitalization, Technological Context and Business Opportunities It is one of the eight executive courses that elEconomista.es together with the European University have launched online for professional updating. This course provides students with a deep understanding of the digital economy environment and the disruptive changes affecting organizations. It focuses on exponential technologies, the human factor and how to design digital value propositions with business sense. In addition, it addresses the specific challenges of digital transformation in different sectors, highlighting the importance of data. It also explores how new business models are built and how marketing is evolving in this digital context.

Taking specialized digital courses not only makes it easier to apply new knowledge at work, but also reduces the costs associated with the integration of new employees.

Here are some ways to build an optimal digital environment:

1. Collaboration tools: In the context of hybrid work and digitalization, providing up-to-date, high-quality tools that encourage team collaboration and facilitate document sharing is essential.
2. Automation of manual processes: Automating routine tasks frees employees from monotonous tasks, allowing them to focus on more valuable and rewarding activities.
3. ‘E-learning’: Digital training opportunities offer employees flexibility to learn at their own pace and anywhere, while allowing companies to adapt content and analyze learning progress.
4. BYOD models: Allowing employees to use their own devices to work increases mobility and productivity, although it is important to establish security and compliance policies to protect data.
5. Gamification: Incorporating playful elements at work, such as rewards for goals achieved or team competitions, can increase employee engagement and improve the work experience.

Organizations that invest in updating the knowledge and skills of their workers obtain numerous benefits, such as:

• Greater productivity and efficiency: Trained employees are more efficient in their tasks and can solve problems more effectively.
• Increased innovation: Continuing training encourages creativity and the generation of new ideas, which can lead to the creation of new products, services and processes.
• Improvement of the work environment: Employees who feel valued and supported by their company are more likely to be satisfied and committed to their work.
• Greater talent retention: Continuing training shows employees that the company cares about their professional development, which can increase the likelihood that they will remain with the organization.
• Better adaptation to changes: In a constantly evolving work environment, continuous training allows companies and their employees to quickly adapt to new challenges and opportunities.

Investing in technologies that promote employee engagement offers benefits for both companies and employees, from increasing loyalty and productivity to improving brand image and attracting talent. In a work environment where flexibility and technology are increasingly important, companies that take a progressive approach to technology stand out as attractive and forward-thinking employers. Furthermore, in a constantly changing environment, continuous training becomes an indispensable tool for companies and their employees to prosper. elEconomista.es and the European University offer a range of online executive courses for professional upgrade with a 25% discount.

However, we must also put on the table that the resistance to change Technology is a common obstacle in companies. It is understandable that doubts, concerns and even fear arise when implementing new digital tools. Therefore, we also want to share some key points to overcome these challenges and make the most of the opportunities that technology offers.

1. Clear and effective communication: Lack of information is one of the main reasons why people hesitate to adopt new technologies. It is essential that everyone involved understands the benefits and purpose of the new tool. Communicating clearly and effectively how this technology can improve processes, increase productivity or save time can build trust and acceptance.
2. Training: Training and support are essential to overcome resistance to technological change. One of the main reasons why people resist technological adoption is lack of knowledge. Employees need the skills and knowledge to use technology effectively. Making sure you give them the tools they need is paramount. A dedicated support team and training sessions can make a difference in how employees feel about it.
3. Tangible results: When a new technology is introduced, it is important to show employees how it will affect their daily work and the company’s overall results. Sharing success stories, statistical data and real testimonials will show how technology has positively changed other companies. This will build confidence and enthusiasm in your team.
4. Address concerns: People often fear change or that technology could replace their roles. Therefore, listening to and addressing their concerns is essential. It is important to listen and explain how technology can complement and improve their work, freeing them from repetitive tasks. Knowing and clarifying the team’s doubts will help make it easier for everyone to be on the same page regarding the new change.
5. Achievable goals: The best way to allow employees to adapt is to set achievable goals and implement phased implementations. This will allow them to know and gradually adapt to these changes. Starting with small steps and increasing complexity as the team becomes familiar with the technology can build trust and reduce resistance.

It can certainly be a challenge, but with the right approach and commitment from all stakeholders, it is possible to successfully transition to technology adoption and benefit from its long-term benefits.