The tour of Furiosa: A Mad Max Saga just started in Australia. Starring Anya -Taylor Joy and Chris Hemsworth, the film will be the fifth in the science fiction universe that George Miller created in 1979. It will hit theaters in Spain at the end of the month, on May 24, and before that it will go on the glamorous carpet red from the Cannes Film Festival, but the countdown to the premiere has already been activated with the first promotional events.
To honor the nationality of the director and the film, the first event took place in Australia. On Wednesday afternoon the protagonists and the filmmaker met with the press and on Thursday night (Thursday morning in Spain) they dressed up for the official premiere in the country.
The protagonist of the feature film, the American actress of Argentine origins Anya Taylor-Joy, wanted to open the calendar of celebrations around the film with a look to remember: with a dress with a matching headdress made of metallic mesh and finished with transparent plastic arrows. A science fiction style that matches the theme of his new work. Both dress and headdress are two pieces. vintage which belong to Paco Rabanne’s spring-summer 1996 haute couture collection.
Halfway between a glamorous hedgehog and a heart of Mary with daggers, Taylor-Joy’s outfit could be inspired by the post-apocalyptic universe of the film. It is not the first time that the performer chooses a wardrobe taking into account the role she stars in: last February she dressed, in a Dior outfit, as what could be a nun straight out of a Zurbarán painting for the premiere of the second part of Dune.
A design that seeks to attract attention, generate notoriety around the film, place the spotlight on the star, multiply publications on social networks and, with a little luck, bring audiences to the theaters. The strategy has become common in recent months, since Margot Robbie broke all records with Barbie after a promotional tour in which he delighted dozens of looks inspired by the doll. The latest to practice this promotional maneuver has been Zendaya, who has reinterpreted the inspiration around the world of tennis in every possible way to promote her work. Rivals.
It is surely no coincidence that Taylor-Joy began working with Law Roach to dress in her public appearances. Precisely the job breakup of the protagonist of Gama Gambit with the media stylist who dresses Zendaya was a turning point in his career. Law would not have liked to be left out of the image contract that Taylor-Joy signed with Dior and shortly after announced that he was retiring (although he continues to dress Zendaya).
Be that as it may, Roach’s theatrical vision of the red carpet is very present in the actress’s appearances in Emma. She, like many of her contemporaries, is part of a generation of Hollywood stars who have decided to take control of their image. If the red carpet is an inevitable toll for her profession, they have chosen to enjoy it and economically squeeze all those spotlights that shine on them for endless days. The attention generates lucrative contracts with various brands (Taylor-Joy is the image of Dior and also Tiffany & Co.) and sales of seats (which in the case of Zendaya and Robbie, producers of Barbie and Rivals, It also brings them direct benefits).
These first Australian dates therefore predict several weeks of striking photographs and images that will seek to become indelible. Surely with new styles inspired by George Miller’s science fiction universe. A rich aesthetic firmament that Taylor-Joy will know how to use. In Furiosa: A Mad Max Sagaa prequel to the film that broke canons in 2015 alongside Charlize Theron, the interpreter plays the young Furiosa, in a film that will explain how she came to become Imperator Furiosa.
