Camila Cabello reinvents herself in ‘C’XOXO’, an album that goes from hyperpop to R&B

Camila Cabello reinvents herself in ‘C’XOXO’, an album that goes from hyperpop to R&B
Camila Cabello reinvents herself in ‘C’XOXO’, an album that goes from hyperpop to R&B

Monica Rubalcava

Los Angeles (USA), June 27 (EFE).- With obvious influences from artists such as Charlie XCX and Rosalía, Camila Cabello presents her fourth studio album ‘C’XOXO’, a material in which she talks about sensuality , the last stage of his twenties and romantic relationships.

Cabello, who has been in the public eye since she was 15 after being discovered on the show ‘The X Factor’, shows in this album a completely reinvented version of herself, more open and free, and above all totally distanced from her last album. ‘Familia’ (2022), in which he delved into Latin and Spanish rhythms.

His new material – entirely in English – takes the public through genres such as hyperpop, afrobeat, R&B and hip-hop, revisiting successful rhythms in the past and shares credits with artists such as Drake, JT and Yung Mami, Lil Nas X and Playboi Carti.

In songs like ‘I Luv It’, the first single from the album, the singer marked the aesthetics that would define this new stage that shows her with platinum blonde hair, and that recalls the fashion of the 2000s with saturated makeup and sports clothing.

The video for the song refers to speed, cars and weapons and shows obvious inspiration to Rosalía’s ‘Motomami’ album, specifically to videos for songs like ‘Saoko’, where vehicles took center stage on the screen.

The Spanish singer’s album was described by Cabello as “the best pop music she had ever heard” in an interview with an American media outlet and this inspiration probably also arose during work on ‘C’XOXO’, in which the young woman collaborated with El Guincho, producer and co-author of ‘El mal Quiero’ by Rosalía.

The album’s hyperpop themes are also reminiscent of Charlie ‘ or ‘Dreamgirls’.

In songs like ‘Twenty Somethings’ Cabello sings “when it comes to us I don’t know what the hell I’m doing” and later says: “I can do whatever I want”, in a kind of reflection on adulthood.

Along with Drake, Cabello explores the failure of a relationship in ‘Uuugly’ with just a few choruses, and adapts to the style of the Canadian author of ‘Hotline Bling’ in ‘Hot Uptown’, with which the controversial rapper returns to dancehall.

While in ‘Dreamgirls’ the singer who has lived exposed to the cameras since her adolescence sends a message to girls: “This is for the girls who are learning to be women (…) We are the ones who make the world go round and if they didn’t know it, now they know it.”

Although Cabello had addressed sexual themes in other songs, especially on her album ‘Romance’, in ‘C’XOXO’, the singer expresses herself freely in a more explicit way: ‘Does she get wet like that for you?’ she asks in ‘June Bloom’.

The album will be available on platforms early on June 28, that same day he will have an appearance at the Tinderbox festival in Denmark and on June 29 he will perform at the Glastonbury festival in the United Kingdom. EFE

mrl/bpm/jac

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