Club Colombia, a recognized brand in the Bavaria portfolio in Colombia, launched its new communication platform. The initiative seeks to exalt a quality for which Colombians are known throughout the world: being the best hosts. To do this, it presented the launch of its new icon: the Club Colombia cup.
According to Álvaro de Luna, VP of Marketing for Bavaria in Colombia, “Colombians love being hosts and we always want to offer the best to our guests, that’s why we say: Serve la Club. Under this concept; and after several months of testing and prototypes, we launched our new icon, the Club Colombia cup.”
Thinking about the element that makes good hosts characteristic, the brand exalts the culture of service of Colombians by launching more than 190,000 units of its new Cup on the market.
Additionally, to reaffirm its commitment to hospitality, the brand will offer educational resources in person in Bogotá and digitally nationwide through the platform. e-commerce BEES to store owners. These spaces will give them tools to strengthen their skills as hosts and improve service.
“From Bavaria in Colombia we are committed to promoting Colombianness as a force that achieves great things. With our platform of ‘Hosts‘And with our new cup we want both the store owners, who are our main allies, and Colombians in general, to be characterized by their excellent service and for being great hosts,’ mentioned Álvaro de Luna.
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