Although social networks such as Facebook and Instagram are increasingly betting on videos, the truth is that Youtube It remains the king as it is the second most visited page in the world only behind the Google search engine.
Youtube It has a presence in 104 countries and is available in 80 languagesso it is not surprising that on said platform you can find a BTS video, going through horror videos to educational content on how to solve an equation.
The American platform, created in 2005, has become the largest digital video library in the world and proof of this is that More than 500 hours of content are uploaded to it every minute5 billion videos are viewed every day and profits are estimated at 15 billion dollars per quarter.
Given these figures it could be somewhat difficult to miss the news or the clips that are being the most popular, that is why YouTube It has had various lists since 2018 where you can check the most listened to artists, the most viewed videos and what the trends of the day are in real time.
1. gossip
Artist/channel: Luis Alfonso
2. THE RHYTHM THAT UNITS US
Artist/channel: Ryan Castro and SOG
3. SORRY 4 THAT MUCH
Artist/channel: Feid
4. Hey Baby
Artist/channel: Blessd and Maluma
5. Call Me
Artist/channel: Maluma and Blessd
6. 1 of 1
Artist/channel: Maluma and Blessd
7. Little horse
Artist/channel: FARIANA and Oro Solido
8. KRIS R – X MADRID (OFFICIAL VIDEO)
Artist/channel: Kris R.
9. XQCP
Artist/channel: iZaak and Anuel AA
10. I want
Artist/channel: YEISON JIMENEZ and Pipe Bueno
*Various titles may be repeated in the ranking because some may be official videos and others may be song lyrics.
The platform of Youtube has remained among the most popular despite the diversification of options for consuming videos and music. Users use it to see music videos, tutorials and even news. Regarding the artists who saw the most this 2023in first place was Karol G and Shakira with TQG; in second place Joaquin Guiller, Maycol Rosero, Beren with No Sufriré Por Nadie; Next, Yng Lvcas and Peso Pluma with the video clip for La Bebe.
The platform has also witnessed the growing popularity of content creators Latin Americans throughout 2023. Among them, the Uruguayan influencer stands out Fede Vigevaniwho has established himself as one of the most viewed youtubers in Colombia.
Vigevani’s content is characterized by its versatility, ranging from vlogs, challenges, to hidden camera pranks. Another creator who has attracted attention in the region is the American MrBeast, known for its challenges and giveaways. Despite being a content creator that is not Spanish speaking, MrBeast has managed to transcend language barriers and has positioned itself among the most viewed in Colombia.
These creators join Alfredo Larin, Ian Lucas, Ami Rodríguez and as “revelation of the year”: Alextis, The Donato, Albertisment, Amara Que Linda and DeGoBooM. These creators have shown that it is possible to reach a large audience outside their countries of origin, while promoting the Spanish language on the platform, where Spanish-speaking communities continue to grow and consume content.
While in the most popular videos, they showed that they are more interested in entertainment and news. The most streamed were: Rihanna’s FULL Apple Music Super Bowl LVII Halftime Show; IT’S THE LAW: Don’t even think about doing the TECHNICAL-MECHANICAL test without knowing this $$$; $1 vs $500,000 Plane Ticket! – $1 vs $500,000 Plane Ticket!; The Juanpis Live Show – Interview with F***s News and Millonarios 1 (3) vs Nacional 1 (2) – The ‘Ambassador’ makes history by winning star 16.
