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Essential for the positioning of products and services and the improvement of ventures, marketing provides tools that contribute to the growth of business management, hence the Cuban Association of Social Communicators (ACCS), in Cienfuegos, dedicates a course to associates, entrepreneurs, economic actors from small and medium-sized companies interested in expanding their knowledge in this area of negotiation.
From the ANEC headquarters, located on Argüelles Street, between Horrutinier and San Isabel, the professor-facilitator MSc. Omar Sánchez Valladares will provide participants with knowledge and practices that will help them create greater potential from all areas, such as: product, customer experience, sales and other content.
Starting this Wednesday morning, and for a week, the president of the marketing circle and assistant professor at the University of Cienfuegos Carlos Rafael Rodríguez will also delve into the management of strategies to maintain a healthy relationship with consumers, consumer trends in current events, as well as the interests of consumers.
According to Isabel Urquiza Pozo, president of ACCS here, the course offers instruments to position products and services in the market and facilitate the loyalty of audiences to them, thereby ensuring their permanence and expansion to other audiences. “For companies it is of special importance by allowing their growth and visibility in the area,” she concluded.
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