On Thursday, June 13, the premiere of Inside Out 2 – which follows the life of little Riley, now a teenager with new and old emotions that are shaping her identity – caused a boom in national and international cinemas. The shock wave of this Disney-Pixar blockbuster reached San Juan, causing box office sales to jump at both Cinemacenter and Play Cinema, as had not been seen for a long time and representing a relief for the box office.
“Inside Out 2 achieved a historic record by surpassing Toy Story, which, upon its release in 2019, became the film that sold the most tickets in the history of animated films,” Amanda Issa told DIARIO DE CUYO from Play Cinema in Patio Alvear, about the victory of the new installment of Inside Out, which, in addition to its first day, last Friday of the XXL weekend became the day with the highest ticket sales in the last 27 years. And together with Despicable Me 4 -which hit the billboards on Thursday the 20th-, it concentrated 97.2% of the audience in all Argentine theaters, including this province, which with these titles is preparing the ground for the winter school break. The famous product from the same factory, starring Woody, Buzz and their friends, was left behind. When it first hit the screens on June 22, 2019, it had set the (so far) highest mark, attracting 559,000 viewers and totaling more than a million and a half in its first weekend. It is worth noting that both Inside Out 2 and Toy Story 4 are the only ones to reach 2 million viewers in Argentina in the first few days.
And comparing its first ten days of exhibition, the film based on Riley’s life broke the box office with a record of 3,326,319 tickets sold throughout the country, according to numbers audited by Ultracine; while 5 years ago, Toy Story grossed 3 million.
As head of Cinemacenter, Virginia Soto agreed about the sequel phenomenon. From this space, where she posted the “great success” sign on her website like in the old days, she expressed that “the record is just as it is in San Juan. Despicable Me 4 comes a little behind, but clearly these are the two films that “”brought forward” the winter holidays and gave an important boost to cinema,” he mentioned regarding the feeling of relief that this feature film represents for the box office. which is screened from 4:30 p.m.
Meanwhile, Amanda Issa stressed that the Play Cinema has its 6 theaters dedicated to Inside Out and Despicable Me… with screenings starting at 3 p.m.
“We are ready to receive the winter holidays,” said Issa.
Within the framework of a year that, on some occasions, was a lean year for the big screen, Intensely 2, with its mixed and conflicting emotions due to overwhelming anxiety, is overflowing the windows, which foresees a positive outlook for the big screen. .
