Ryan Gosling, Emily Blunt and a disappointment on their hands: Why hasn’t ‘The Specialist’ managed to reach the general public?
The box office drought is starting to be worrying. Although ‘Civil War’ stirred things up a bit in April and everything indicates that ‘Garfield’ is going to be a worldwide success (it has not yet been released in the United States), the rest of the films that in other circumstances could do well of their passage through the rooms they are barely leaving them. And as an example, ‘The Specialist’, which has had an impeccable marketing campaign… but a normal box office.
Méhspecialist
Ryan Gosling and Emily Blunt led by the director of ‘Deadpool’ in an action romantic comedy. On paper, and any other year, this would smell like a $100 million+ opening weekend only in the United States. However, we are faced with very different figures, and it is not so much the fault of the more than compliant film as of an audience that is simply not there.
In the United States, in its first weekend, It raised only 28.5 million, which, added to the international collection, gives a total of 65.4 million. The problem is that it cost 140 million (there are rumors that say even more), and the marketing campaign will have doubled that money. No matter how good the arrival of ‘Garfield’ and ‘Kingdom of the Planet of the Apes’ is from now on at the box office, They will prevent you from covering expenses.
We’re a third of the way through a year and only three films have managed to pass the $500 million barrier (‘Dune, part 2’, ‘Godzilla x Kong’ and ‘Kung Fu Panda 4’). And the rest of the year, beyond some events such as ‘Deadpool and Wolverine’, ‘Joker: Folieu a deux’ or ‘Inside Out 2’, it seems that it will not raise its head, with all the production companies saving the highlights for 2025 and the wards in a coma. If not even the combo of Gosling and Blunt can revive interest in going to the movies, hard times are coming.
In Espinof:
