While waiting for the public bus that will transport them, Few visit the Facebook page of that company, managed by Héctor Manuel Salermo De la Cruz, who works as the entity’s Communicator and does so with the passion of a recent graduate, although he is far from being one, due to his years and his experience.
“It occurred to me to share something with you that would make that waiting time, always so long, more digestible. I started publishing curiosities, road signs, hobbies, jokes and other humorous things to attract curiosity,” she recaps.
However, its main objective was far from being entertainment.
“I was actually researching fun ways for people to come to our page, search for it. I conducted surveys on tastes and preferences, but above all I set out to respond to the informational interests of the public-passengers, and to do so wisely; providing information such as the telephone numbers of the vendors for consultation and response to any questions.”
This was not all, with a view to keeping users as informed as possible, it provided on the page, in a fixed manner, the departure times for the different routes, an announcement that had been missing for quite some time.
The current vicissitudes, with so many restrictions due to lack of fuel, brought information about the alternative support provided by private carriers, prices and departure times.
Salermo, knowing the value of timely recognition, disseminates the work of Public Bus workers, whether they are drivers, inspectors, mechanics, innovators or the almost invisible support staff.
Now you have set a new goal, to update as much as possible about the internals of your company. Technical availability and the efforts to increase it, batteries and batches of tires received, buses or camels on which technical work is being done and which will soon be registered, work of the Anirists, economic sustainability of the group, all of this will enter this new information phase which is projected to improve, as the country’s highest leadership has required, institutional communication with the people.
