The race to consolidate within the field of Artificial Intelligence is leaving users with a panorama full of options and possibilities from big technology companies. One of them comes from Alexa although, according to rumors, it could bring an extra subscription for users to enjoy all its features.
During the last few months, we have witnessed how Artificial Intelligence has been landing in a greater number of devices and applications with which we interact in our daily lives. One of the latest news in this regard comes from Amazon. Recently, it has become known that the American company would be working in recent months to evolve its personal assistant, Alexa, to provide it with a greater capacity to converse with users. As if it were a person.
Although this is good news for all those who usually interact with this assistant, there is a second aspect that is worth knowing. And it seems that in order for us to interact with this new possibility, we would have to pay an extra subscription independent of the cost of Amazon Prime.
The latest advances in AI come at a cost
Although the exact details of the strategy with which Amazon plans to implement this new function are still unknown, it seems that the idea is to replicate the same movements that other companies that already have tools with Artificial Intelligence on the market are drawing. The most basic models are usually offered for free, such as ChatGPT, while the more advanced solutions They land first on users who are paying for a subscription.
This is not the first time we have faced similar news from Amazon. Last September, David Limp, Amazon’s vice president of devices and services, already confirmed to The Verge that the technology company was considering the possibility of charging users who wanted a more powerful version of Alexa. So it seems that the idea has been flying around for quite a few months now and could soon become a reality. Although according to CNBC, it is still has not been leaked no indicative price.
The Big Tech race
Amazon is not the only one that is currently exploring all the existing formulas on the market in order to gain a foothold in the race to consolidate itself in the field of Generative Artificial Intelligence. In recent months, different rumors have also appeared indicating that Apple would be investigating all the possibilities to be able to use this technology in its devices. Even paying a license to companies like Open IA.
Although at the moment there are no official statements from the protagonists, everything indicates that the emergence of OpenIA In the industry it has meant a revolution for which the big names in this sector were not yet prepared. Over the next few months, we will be able to find out what news they have prepared for the second part of the year, in which Alexa, and the possible subscription that could officially reach all subscribers, could be one of the main protagonists. It remains to be seen how the public will respond to the possible payment of a new subscription that is added to the existing ones.
