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NEW JERSEY (special envoy).- Messi and his team are already in this city, determined to find the two-time American championship after last Thursday’s auspicious debut in Atlanta against Canada. The team will complete its first training session this afternoon at 7 p.m. (Argentine time) with a view to the second game of the Cupagainst Chile. As the players endure the almost 35 degrees of temperature sheltered under the air conditioning of the Jersey Hilton Short HillsSunday life in neighboring New York happens among thousands of tourists and oppressive heat.
As happened in Atlanta, there is no football atmosphere among the locals on the streets of New Jersey and New York. The bar manager who serves the team THE NATION He asks what the credentials are that we wear around our necks. He Googles “Copa América”, although he knows who Leo Messi is. What’s more, he is surprised that he is staying in the same city.
The news in the media is divided between the arrest of Justin Timberlake for drunk driving in the Hamptons, the photos of Taylor Swift in London with prince william, and the heat wave which started last week on the east coast and which anticipates a summer with scorching temperatures throughout the country.
In any case, the first presidential debate 2024 starts to light up. The current president Joe Biden and the former president donald trump They finish adjusting their strategies for what will be the initial face-to-face towards the November elections and that will take place next Thursday in Atlanta, the city that Scaloni’s team left yesterday. And within the framework of that, the Copa América sports agenda goes through the race to the White House, especially in an attempt to capture the Latino vote, which can be defining.
This weekend Biden is being held in Camp Davida retirement location in Maryland, to carry out a exhaustive training that allows him to overcome the attacks of his rival, who feels much more comfortable in the television studios.
It doesn’t only happen in Argentina or Latin American countries. The American campaign also got into soccer, in a war for millions of votes that can define the election, in which Biden will seek re-election and Trump will try to return to power four years later.
The Democratic and Republican candidate teams are hunting for the undecided that could twist the course of the polls, which for now show parity less than five months before the elections, with only some detecting only a slight difference in favor of the former president.
The Republican team and especially Trump himself insist with ridicule Biden81 years old, and will raise in the debate at the headquarters of the cnn that the current president He is not qualified to face another four years in the White House, since – according to what they say – he suffers from cognitive problems. From the Democratic side, they blame the billionaire for his recent conviction (they describe him as “convict”) and remind him the slow recovery of the economy after the end of the pandemic.
Capturing the Latino vote is increasingly important in US electoral campaigns. This time, as never before, they warned that Football is the best channel to reach an audience of almost one hundred million people. It is estimated that, by 2050, one in three people in the country will speak Spanish. Latinos are the minority with the greatest electoral weight: Nearly 32 million people in that community are eligible to vote. As a comparison, in Argentina, in the general elections last October, a total of 25 million people voted.
Taking advantage of the dispute Copa America 2024where the team debuted with a victory on Thursday, the strategists They set their sights on the most popular tournament on the continent.
The slopes of Biden They launched a million-dollar campaign for the entire competition. The spot, which is broadcast on television and social networks, It is named “Gooaall!”. The main argument is to criticize Trump for failing Americans for his management during the pandemic and to show that four years ago, when he was in power, the stadiums were empty. In the material, They give Trump a red card “for talking and talking”, and highlight Biden as the man who raised the country.
The Biden-Harris 2024 campaign manager, Julie Chavez Rodriguezsaid in a statement that in the coming weeks they will take advantage “the energy of the Copa América to mobilize and reach the Latino voters who will decide this election in their communities.”
The first spot was seen on the debut day. But the campaign will also aim to reinforce with advertising advertisements a dozen matches that will be played in key states for the Latino vote, such as Nevada, Arizona, Georgia, North Carolina and Florida. In the latter, Messi’s team will play against Peru in the third game of the group stage.
The ten teams from South America are participating in this Cup and, for this occasion, Conmebol invited six teams from the Confederation of North America, Central America and the Caribbean Football (Concacaf), among which the local team, Canada and Mexico stand out. Precisely those three countries will be the organizers of the World Cup 2026.
It is estimated that In the United States there are nearly 60 million fans of the Mexican team, team that Argentina could face in the quarterfinals or semifinals of the Cup. That is why not only politics tried to reach them, but also the brands, which have targeted that desirable market in recent years. The MLS, the American soccer league, signed multimillion-dollar sponsorship contracts with the Mexican league.
The arrival of Leo Messi at Inter Miami boosted this business in an extraordinary way. The contract with AppleTV It brought the company notable growth in the Spanish-speaking public. The Argentine captain is also the face of two of the main sponsors of the Copa América: Michelob beer and the MasterCard card.
The matches of this Cup are broadcast here live on Fox and Univision, the largest Spanish-language television network in the United States. According to Olek Loewenstein, global president of sports at TelevisaUnivisionexpectations are through the roof. The television audience for the tournament in the United States will be over 100 million people. He also anticipated that the final of The Copa América, which will be played on July 14 in Miami, will be the most watched Spanish-language television program of the year in the United States. It could only be surpassed by coverage of the presidential election in November.
