Channel 13 presented during the day on Friday a new proposal for your cultural signal 13Cwhich is marked by a complete and comprehensive renovation that seeks to refresh the television experience for its viewers.
This change includes modifications to the corporate image, live information incorporation and a revitalized programming with the presence of recognized figures from national television.
This transformation of Channel 13’s cultural signal covers various aspects, starting with a renovation of your corporate image. After seven years, the cultural channel Update your visual identity with a new character generator which will not only provide relevant information such as time or weather, but also news about healthy living, sustainability and cultural panoramasin order to adapt to the new demands of the audience.
In the morning of Channel 13, Your daythe renowned figure of the Creole show Angelica Castrohost of the successful travel show The cruise, of the same cultural signal, and the chef Virginia of Marywho by the way returns to the screen that gave him a platform in his beginnings, They shared details about this new stage of Channel 13’s cultural signal.
On the other hand, Claudio Gárate, manager of Signals del 13, highlighted that this renovation is beyond a visual update; In itself, what it seeks is to offer a freshest television experience and relevant that responds to the changing needs of the audience.
“We take charge of some transformations experienced by our audience, who seek to be more informed, care about the world they inhabit, want to enjoy life and need to have more hope”said Garate.
In tune with the preferences of an increasingly digitalized audience, 13C incorporates three-dimensional images and greater interactivity, which are complemented by the presence of new figures in its programming.
Pedro Larracoechea, director of 13C Programsexplained: “We have moved to 3D because it offers greater possibilities in terms of texture and animation, maintaining the recognizable style of 13C graphics and colors, but with a touch of modernity and versatility.”
In addition, Gárate highlighted the importance of new contentwith more than 10 premieres since April, which include the participation of figures such as Nicole, Angélica Castro and the return of Virginia de María.
Among the featured programs is Sustainable Livingled by the chef Carlo Von Muhlenbrockwhich is positioned as the first annual television program to measure its carbon footprint.
13C’s invitation is to discover this new imagewhich promises to improve the experience of its viewers, adapting to new needs and technological advances in conjunction with culture and sustainability.
